Talk about a Super Bowl touchdown! Rihanna and Fenty Beauty absolutely slayed with their killer marketing during last month’s Super Bowl. It was pure marketing genius!
But what can salespeople learn from this savvy marketing move? Well, here are a few key takeaways that can help you up your sales game.
If you want to succeed in sales, you need to know where your audience’s attention is focused. And if there’s one thing we can learn from Rihanna and Fenty Beauty’s Super Bowl marketing triumph, it’s how to capitalise on a massive audience to get your brand in front of as many eyes as possible.
Rihanna and Fenty Beauty knew that millions of people would be tuning in to the Super Bowl, so they took full advantage of this opportunity to reach their target market. From the memes they shared during the show to the makeup touch-up that earned Fenty Beauty a whopping US$5.6 million in media impact value in the first 12 hours alone, they were strategic in their messaging and product placement.
Rihanna and Fenty Beauty didn’t just slap their brand logo on the screen – they tailored their messaging to appeal to their target market and injected personality and humour into their marketing efforts.
Secondly, while charging fees might be the norm, it’s worth remembering that the art of free marketing can be a game-changer. The duo’s halftime show at the Super Bowl captured the attention of millions, the power of exposure cannot be overstated. In a digital age where attention is a valuable commodity, getting your brand in front of as many eyes as possible is critical. And even if you’re not charging any money for a service, if it’s getting the right exposure and helping you reach your target market, it’s well worth considering.
Lastly, it’s important to remember that everything is marketing, and Fenty Beauty’s success during the Super Bowl is a testament to this fact.
While most of us aren’t going to get the chance to perform at the Super Bowl halftime show, we can still apply the concepts used by Rihanna and Fenty Beauty to our own worlds. Whether it’s asking to speak at an event, going on a podcast, or creating a video on social media, it’s essential to know where your audience’s attention is focused and to tailor your messaging accordingly. By being strategic and injecting personality and humour into your marketing efforts, you can stand out from the competition and capture the attention of your target market.
And remember, exposure is everything in a digital age where attention is a valuable commodity, so don’t be afraid to explore free marketing opportunities that can help you get your brand in front of as many eyes as possible.
With the right mindset and strategy, you can score a touchdown with your smarketing efforts too.