HubSpot ran a pilot deploying AI agents inside their sales teams. One result: approximately 95% of admin removed from a prospecting task.

Another pilot with a prospecting agent: around 20% of the sales week back. Every week. That's roughly 12 to 15 hours per seller. 

In this episode of the REV UP Rebellion podcast, Abbie sits down with Alli Kleppe, Lead Enablement Partner at HubSpot for APAC, to get into how HubSpot is actually building AI agent capability across their sales teams. What's working, what stalls adoption, and why most AI initiatives inside revenue teams quietly lose momentum before they ever deliver results. 

They also get into the one thing revenue leaders are at risk of losing in the race to AI-first. And it is the thing that determines whether your team will do the hard work for you when it counts. 

This episode dives into: 

• Why ”hybrid teams” doesn't mean in-office plus virtual anymore (and what it really means to work alongside AI)
• The unexpected trend that's on the rise (hint: it's not just about new tools and tech)
• Where revenue teams get stuck when building AI skills (and how to shortcut the frustration)
• Prompts, agents, and tools: the mindset shift to finally make AI work for you
• How high performers are accelerating results without getting bogged down by digital noise
• The balancing act between automation, authenticity, and customer trust 
• The ”messy middle” of CRM and data foundations (and why your tech stack could be holding you back)
• A candid look at adoption, change management, and why behavioural change still makes or breaks ROI
• How cross-functional enablement boosts buy-in and results (there's an art to it!) 

If you're leading a sales or GTM function into 2026 and want to bridge the gap between ambition and execution, this episode will give you the real-world edge you need. 

(00:00:00) Sponsor – Seismic City Tours

(00:00:43) In this episode

(00:01:15) Introducing Alli Kleppe, Lead Enablement Partner for HubSpot (APAC)

(00:02:14) Humans + AI Agents: How to make it work

(00:05:18) The AI expectation trap leaders fall into

(00:08:41) The #1 skill that stands the test of time

(00:11:14) Why relationship skills are making a comeback

(00:14:37) The AI enablement strategy top businesses need (trusted by HubSpot)

(00:21:29) Key AI skills to get ahead in 2026

(00:24:21) Does using AI actually get an ROI?

(00:28:04) Where to use AI and where to keep it human

(00:30:03) Measuring AI success for B2B

(00:35:34) What leaders need to do to make enablement work

(00:43:09) Final thoughts: a north star for revenue leaders

Book your spot at Seismic City Tours – Sydney: 

Abbie is a guest speaker at the Revenue Leaders Working Lunch at the Seismic City Tour in Sydney on 31 March, and you're invited too.  

Register here: https://tinyurl.com/SeismicCityToursSydney 

Connect with Ali Kleppe:  https://www.linkedin.com/in/allikleppe/ 

Connect with us: 

• Check out our REV UP 2026 program to uplift sales & GTM team capability together: https://tinyurl.com/REV-UP-2026 
• Be an Insider & receive our inside track every other Thursday: https://tinyurl.com/be-an-insider-now 
• Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn 
• Follow Sales Redefined on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn