In this episode, you get an extremely rare behind the scenes view on how Atlassian and Canva are rethinking sales, GTM and growth for the AI era.

Atlassian have seen results within their sales team such as:

• 87% improvement in pace of work
• 68% improvement in quality of work
• 60% reduction in tickets needing human intervention

Over at Canva, the sales team are rethinking how they drive growth via customer loyalty, how they prospect with AI and win new opportunities with the ultimate personalisation.

You will hear from Caroline Stevens, Head of Sales Growth and B2B Revenue Performance at Canva, and Jessica Gilroy, Head of APAC GTM and Enterprise Sales at Atlassian, about how two of Australia’s most successful SaaS scale-ups are rethinking their sales and GTM motion with AI.

We cover everything from how they approach hypergrowth, culture non-negotiables, what they are prioritising for FY27, the skills they are hiring for, and how both companies managed to go from AI dabbling to AI results within the sales team.

Both are measuring AI results differently, and you will hear both perspectives and approaches.

You will hear the frameworks behind the results: Atlassian’s Three Horizons framework and Canva’s Bow Tie framework.

They also get into the one thing both leaders are now hiring for that was not on anyone's radar a year ago.

This conversation is a must-listen for any sales & GTM organisation that is looking to rethink for FY27 and embrace the Human + AI advantage.

This episode dives into:

• The skill both leaders are now hiring for that nobody was hiring for a year ago
• The Three Horizons framework Atlassian used to go AI-native
• Why Canva measures customer loyalty before it ever measures revenue, and what that protects long term
• What Canva and Atlassian are actually prioritising for their sales and GTM teams heading into FY27
• The real difference between AI dabbling and AI adoption for sales teams
• Where relationship-based selling sits as AI takes over more of the transactional work
• The mindset shift both leaders needed

Ready to rethink Sales for the Human + AI era in FY27?

Start with our Human + AI REVenue Accelerator, a live cohort program taking sales teams from AI dabbling to building real pipeline in six weeks.

Get started at https://www.revupsystem.com/accelerator/ and use promo code REVUPREBELLION at checkout for a $500 dollar saving per person, available until 13 August 2026 or until spots are full.

00:01:45 – Who owns AI for revenue teams?

00:04:23 – Inside Atlassian's sales & GTM AI journey

00:06:45 – The Three Horizons framework for AI maturity

00:16:11 – Why customer loyalty beats the revenue number

00:28:16 – Behind the scenes on hypergrowth

00:39:58 – Rethinking workflows in the human + AI era

01:01:16 – The real results, in the team's own numbers

01:08:27 – One thing every revenue leader should do this week

Connect with our guests:

• Caroline Stevens, Canva: https://www.linkedin.com/in/caroline-stevens-4bb88359/
• Jessica Gilroy, Atlassian: https://www.linkedin.com/in/jessicagilroy/
• Canva: https://www.canva.com/
• Atlassian: https://www.atlassian.com/

Connect with us:

Join the Human + AI REVenue Accelerator, built for FY27 growth: https://www.revupsystem.com/accelerator/ (use code REVUPREBELLION for a $500 saving per person until 13 August 2026)

Be an Insider and receive our newsletter: https://tinyurl.com/be-an-insider-now/

Follow Abbie on LinkedIn: https://tinyurl.com/Follow-Abbie-on-LinkedIn/

Follow Sales Redefined on LinkedIn: https://tinyurl.com/Follow-SR-on-LinkedIn/

Keynotes and workshops with Abbie: https://abbie-white.com/