WE ARE PROUDLY TRUSTED BY
The buyer journey has fundamentally changed, and AI is rewriting how commercial teams win.
$500M+ unlocked for clients and counting.
We're the award-winning, ROI-driven go-to for Human + AI in sales, marketing, and go-to-market teams.
Lean and fast-moving, we work with clients to turn strategy into action and build high-performing commercial teams that thrive amongst the disruption.
FIND OUT HOW...
What we do:
Human + AI REVenue Accelerator™
6-Week Live Cohort
"I've been using AI daily for a long time but this has completely changed how I structure and work with it."
JODIE DE VRIES, CEO
Sales and GTM teams have the AI licence, but most are self-taught, stuck dabbling with it.
In just six weeks, your team gains the Human + AI competitive advantage, using our proven REDEFINE™ Human + AI Framework. Execution starts from session #1.
Every detail is designed for execution with ready-made prompts, 10+ use cases, and personalised Q&A support.
9.7 of out of 10 average rating from survey respondents.
Workshops and Enablement
We pride ourselves on delivering the most bespoke and practical enablement in the industry.
Our most popular workshops are Human + AI for Revenue Teams and High-Performance Sales Habits.
What happens after the workshop is what makes the difference. Our post-event execution challenges have turned a single session into $9M AUD in pipeline in 30 business days (for our client Portwest).
Private Partner Ecosystem Capability Programs
For vendors and franchises, we know your partners need more than product training. They need the sales and GTM confidence and capability to win in a market that's changed faster than most sales strategies have.
We've delivered everything from short, intensive partner programs and bespoke sales academies to partner conferences and longer-term capability programs, including for Schneider Electric and Fortinet.
Outcomes we are achieving for our clients:
We have unlocked $500M+ AUD in revenue for clients. Here are just a few more examples:
Record months after working with us
WOW Recruitment had their highest month on record, at the time, after putting our strategies into action.
It's a pattern across clients.
8 AI use cases in 30 business days
Cater Care took one AI workflow from weeks to under 45 minutes, plus got 7 more live. Their leaders started asking better questions about how to rethink Human + AI.
100% of our cohorts can apply learnings day to day
Coming from our Human + AI REVenue Accelerator™ survey respondents who rated the program 9.7/10 on average.
$9M AUD pipeline in 30 business days
Net new pipeline for Portwest, built through our Execution Challenge after their sales and GTM kick-off.
Over 2065% ROI
Returned on lead generation campaigns. The same commercial discipline sits behind everything we build now.
Clients come back
Multiple clients have worked with us for three years or more, and many more keep coming back, from 2degrees and Fortinet to WOW Recruitment.
What do our clients say?
Abbie is an outstanding GTM expert. She has helped us activate a wider range of partners and create more opportunities. We're seeing consistent engagement month after month and stronger collaboration.
LEEMA RODRIGUES
CHANNEL MARKETING & PROGRAMS DIRECTOR
PARTNER PROGRAM
Abbie White delivered an outstanding keynote that seamlessly connected AI, business growth and today's evolving customer within a real-world B2B context. Her pre-work ensured the session was highly relevant to our industry and business challenges.
GERALD FOLEY MANAGING DIRECTOR
KEYNOTE & WORKSHOP
Working with Abbie really put AI on the agenda, on the map. The 30-day AI execution challenge gave us the structure to take this momentum somewhere real. AI adoption across the organisation has grown significantly since.
SUE BORHAN
GENERAL MANAGER, PEOPLE
HUMAN + AI CAPABILITY
FREE LIVE MASTERCLASS
What Sales & GTM Teams Getting ROI from AI Do That the Rest Don’t
Most sales & GTM teams are using AI to work slightly faster.
That's not the opportunity.
In 45 minutes, we'll cover:
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What progressive, high-performing sales and GTM teams, like Canva, HubSpot and Atlassian, are doing that the rest aren't.
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Watch it live: average vs exceptional AI usage.
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Where AI gives you the advantage versus where it damages customer relationships.
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How to take the next step in augmenting Human + AI for your sales and GTM team in the next 30 business days.
How to Go from AI Dabbling to Human + AI Execution for Commercial Leaders
Thursday 15 October · 12–12:45pm AEDT, live online
Who have we worked with?
We've worked with Fortune 500 and ASX 200 brands in IT, Technology, Professional Services, Financial Services, Mortgage Broking, Health, Franchises, and more, across APAC and internationally.
Here are just a few of the businesses we have worked with:
We're proud winners of:
Silver Stevie® Award Winner for the 2026 International Business Awards in the Thought Leader of the Year – Business Services Category
APAC Insider’s Australian Enterprise Award for Best Sales & Marketing Transformation Company in New South Wales in 2023
Bronze Stevie® Award Winner for the 2021 International Business Awards in the Company of the Year – Business Services or Professional (Small) Category
Work with us
Ready to talk? Book a 15-minute call and we'll see if we're a fit.