Quick & Authentic Sales

Be empowered with highly practical, quick and authentic ways to increase your sales’ with our FREE eBook. Click the link below to download it now and grow!

Let's chat

We love to solve your sales challenges! Tell us your biggest sales challenge, and we will give the recommended next steps in a free consultation. Ask us today!

On Demand Webinar

Learn how to leverage the super power of strategic partnerships to drive significant sales growth in this free on demand webinar with our Founder, Abbie White.

A bit about us

Crush your revenue goals with a potent sales strategy and ‘hands-on’ tactical support
There are no prizes for second place in sales. And in today’s competitive marketplace, staying in the winner’s circle requires a watertight strategy, fail-proof plan for execution and the latest intel on sales. This is where we can help.
At Sales Redefined, our team of experts have a proven track record of rapidly achieving breakthrough sales success for businesses of all sizes. We specialize in working with technology and professional services companies.
Our approach interweaves the latest findings from the fields of neuroscience and emotional intelligence, so you can stay true to your brand, while selling in a way that feels achievable and authentic.
Whether you’re a multinational with aggressive targets, or a boutique business looking to scale, we’ll use our years of expertise and innovative approach to design a strategic blueprint for rapid sales success.
We’ll help you chart a clear and realistic path to your most audacious goals by breaking them down into achievable chunks, while simultaneously identifying quick wins and pitfalls to avoid.
We’ll also work with you to ensure your business has the necessary components in place to leap into action and execute, so nothing stands in the way between you and a tsunami of new sales.

Our sales experts can unleash the power of your business’ sales function through:

Sales Mentoring & Enablement

Highly practical with hands-on assistance to implement.



Integrated sales and marketing campaigns to generate & nurture leads for your business.

Sales Consulting

A watertight strategy and fail-proof plan for execution which deliver exceptional results.

Keynote Speaking

Abbie brings her infectious energy to every keynote and shares her unique approach to ‘selling without selling’

What makes us different?

Results Orientated

Stop talking, start doing. We work with you to make it happen.

Modern Approaches

We leverage the latest in EQ, neuroscience, psychology & digital sales funnels to keep you ahead of the pack.

Highly Practical

We work with you to execute a highly practical plan that works in the real world and delivers exceptional results. 

Extension of your team

We act as an extension of your team and treat your business like it’s our own.

What’s the word on the street about Sales Redefined?

“There is no doubt, Sales Redefined (SR) is driven to achieve results for their clients. Abbie and her team leave nothing to chance and are consistently focused on quality solutions to achieve the required outcome. SR’s communications are comprehensive, considered with recommendations & strategies that add value and growth for BIFW.” 

Louise Jones, BIFW

“Sales Redefined’s approach is collaborative, practical and action orientated. Our team felt empowered as they took away a highly practical and results-driven plan. Sales Redefined bring a wealth of expertise and current thinking on modern sales practices. We will be engaging Sales Redefined further and would highly recommend to other businesses.”

Sally Carr, Expert 360

“Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. We would gladly have Abbie back for another webinar or face to face presentation.”

Rob Lockhart, Westpac

“Abbie has a strong sales and business development background and through her ability to coach and develop others was able to uplift the capability of those with who she worked. Abbie is passionate and enthusiastic and this comes through in how she approaches her work!”

Somone Johns, Telstra

Got a question?

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