REV UP received a 9 out of 10 star NPS rating from our members!

Our team has a knack for uncovering trapped sales value in your business from the get-go. We have extensive expertise in the IT sector and corporate companies—and we’re not for the faint hearted.

If you are ready to try something a little fresh, something a little shaken, not stirred, something with proven returns and results, you’ve found the spot.


Sales has been Redefined and we’re ready to be your co-pilot on your sales transformation journey

How we can support your growth:

Sales & Marketing Campaigns

Sales Enablement & Keynote Speaking

Sales Strategy & Consulting

Who we’ve worked with:


“I attended a full day session facilitated by Abbie on sales and I cannot recommend it highly enough.

Not only is she relatable and engaging, but her content and all of the learning outcomes were so digestible and able to be interpreted by everyone in the room. If you are needing to reignite the sales energy in your business and get your team focused on the right activities, Abbie is definitely the person to do it.”




































In today’s market conditions, smart sales strategy and quality lead generation are critical

Right now, wasting time on scattered approaches to lead generation will land you alongside the majority of businesses also throwing money out the window and hoping something magical happens.

And that would be more than slightly disastrous – for you, your team, and for the future of our already frail economy.

It’s now critical to have an integrated sales and marketing strategy and a high-performance sales team.

No longer can you flippantly spend on extravagant events (without even a single follow up) and deem it ‘effective lead generation’.

Nor can you take random aim with a splatter-gun approach to shoot-from-the-hip marketing campaigns and expect to reel in the riches of a royal ROI.

You need to change tack fast and understand the winds of this storm in order to survive the long game.

We’re creating the magic synergy between sales and marketing

Sales Redefined is an ROI-driven sales transformation company who work with ambitious, growth-focused organisations needing to shift to a more digitally oriented sales model.

We know there’s a better way to generate high quality leads that actually convert, because we’ve done it time and time again. The disconnect between sales and marketing has been at play for way too long, so we decided to stop talking and start mending this endless divide. We know how valuable your ‘feet on the street’ salespeople’s insights are, so they get centre stage when we work with you and your team.

Ready to shake things up a little?

Our 15-minute Sales Bomb should do it.


We’ll drop into your next sales team meeting and spend 15 (free) virtual minutes with you. You’ll learn 3 things you can implement right now that will start the transformation toward creating the high-performance sales team you’ve been striving for.

If you execute these 3 highly practical, implementable tips starting the following day, you’ll see an increase in your sales pipeline by the end of the week.

Featured In

Expert reveals formula to increase ROI by 2,000 percent

With 15 years of experience to her name, Sales Redefined Founder and CEO Abbie White has the tools required to boost any business’s return on investment.


“Sales Redefined’s approach is collaborative, practical and action orientated. Our team felt empowered as they took away a highly practical and results-driven plan. Sales Redefined bring a wealth of expertise and current thinking on modern sales practices. We will be engaging Sales Redefined further and would highly recommend to other businesses.”


“There is no doubt—Sales Redefined is driven to achieve results for their clients. Abbie and her team leave nothing to chance and are consistently focused on quality solutions to achieve the required outcome. SR’s communications are comprehensive, considered with recommendations & strategies that add value and growth for BIFW.”


“We were so lucky to find Sales Redefined right when our business needed them. We found their recommendations went well beyond what we traditionally thought of as ‘sales’ and covered many aspects of our business. Their advice was practical, actionable and results driven and we can confidently attribute a lot of our overall business success over the past 18 months to their advice. I would highly recommend working with Sales Redefined team.”


“Recovery Partners engaged Sales Redefined to upskill our local team to be more efficient and effective at business development. Abbie got to know our business through collaboration to clearly understand what success would look like prior to commencing. The training was agenda driven, interactive, topical and pitched to the level of the participants. The results were great. All participants felt they had a better understanding of relationship building strategies that work for them and techniques on how to include them in their busy days.”


“To say I was impressed is an under-statement. The team designed a customised two day program for our Sales Summit that was highly engaging, completely professional and immensely valuable. I felt we got well more than we paid for and thoroughly enjoyed the entire engagement. I would look to work with Abbie and the team again in a heartbeat!”


“I know this will change my life”