Quick & Authentic Sales

Be empowered with highly practical ‘quick and authentic ways to increase your sales’ FREE eBook

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We love to solve your sales challenges! Tell us your biggest sales challenge, and we will give the recommended next steps in a free consultation.

On Demand Webinar

Learn how to leverage the super power of strategic partnerships to drive significant sales growth in this free on demand webinar with our Founder, Abbie White.

A bit about us


We’re a small team of highly experienced and passionate sales experts that work collaboratively with businesses to achieve exceptional results.

Sales Redefined in a nutshell:

  • We redefine sales with a fresh and authentic approach that is true to your brand
  • Our focus is to get quick results with practical approaches that are proven to work in the real world
  • We collaborate with you to build scalable and repeatable high converting sales strategies
  • We leverage proven neuroscience and emotional intelligence techniques to build high performance sales teams
  • We help you to achieve profitable and sustainable sales growth

How we get you results?


We help our clients to quickly and authentically increase sales via:

  • Sales mentoring and consulting
  • Sales workshops and enablement
  • Online courses
  • Keynote speaking

We operate in a fast paced environment therefore our content is continuously refreshed based on the latest research to keep you ahead of the pack. We know that each of our clients have different needs, therefore everything we do is tailored to your business.

Word on the street

“Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. We would gladly have Abbie back for another webinar or face to face presentation.”

Rob Lockhart, Westpac

“Abbie has a strong sales and business development background and through her ability to coach and develop others was able to uplift the capability of those with who she worked. Abbie is passionate and enthusiastic and this comes through in how she approaches her work!”

Somone Johns, Telstra

“As the National Sales Manager at IBM. Abbie led and motivated her sales team, taking them to consistent high performing sales group delivering on or above target every quarter.”

Tony Smith, IBM

“Sales Redefined’s approach is collaborative, practical and action orientated. Our team felt empowered as they took away a highly practical and results-driven plan. Sales Redefined bring a wealth of expertise and current thinking on modern sales practices. We will be engaging Sales Redefined further and would highly recommend to other businesses.”

Sally Carr, Expert 360


Our blog is designed to be powerful but short, to provide inspiration and education to busy business owners. 

Authentically increase your sales with an idea from our blog.

Got a question?

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