Redefining your sales, GTM and growth in the Human + AI age.
We’re a growth transformation company with a knack for uncovering trapped potential in your business.
We’ve built our reputation by being like a dog with a bone for results: we don’t stop until we see impact. We supported over $500 million in sales and delivered multi-million dollar outcome projects with 2000%+ ROI.
We’re practical, execution-focused, and we walk the talk…
…only delivering what we’ve seen proven first-hand to work.
We specialise across IT, Cyber Security, Telco, SaaS, Professional Services and Franchises.
Our focus is building capability and high performance across your revenue and partner ecosystem, from sales, GTM and pre-sales to marketing and product.
Sales Redefined’s energy, clarity, and real-world take on high-performance sales hit different: practical, sharp, and genuinely actionable.
Sales Redefined delivered the best sales enablement we’ve had. The training didn’t end when the conference did, it translated into real behavioural change.
Sales Redefined delivered an exceptional presentation and helped us achieve our highest month on record.
WHAT WE DO
We’re a bit fierce about high performance sales, go-to-market and growth.
Partner Ecosystem Programs
We understand your objectives as a vendor for your partners, and work with you to custom build your partner capability program.
Outcomes we’ve achieved include:
- Partner growth
- Increased deal registration and pipeline
- Multi-million dollar outcomes
- Increased partner engagement
- Increased partner activation
We work with you to understand your strategy and objectives, then custom build your partner program collaboratively with a bias for execution.
We’ve delivered everything from short, intensive partner programs and custom-built sales academies to partner conferences and 12-month programs, including for Schneider Electric and Fortinet.
Working with Sales Redefined has helped us activate a wider range of partners and create more opportunities. We’re seeing consistent engagement month after month, and stronger collaboration.
Revenue Enablement Programs
We pride ourselves on being the most bespoke revenue enablement in market, unique to your company and tailored to your industry, never off the shelf.
Whether it’s a sales and GTM kickoff, enablement or a workshop, everything starts with our discovery and diagnostic process. All enablement and workshops are built following discovery to align with your strategy and address your opportunities and challenges.
We work with revenue ecosystems to adapt to and execute against the new realities of the human + AI era, including sales, marketing, product, pre-sales, GTM and partner teams.
We’re well known for our highly practical and actionable approach, with a bias for behavioural change and execution.
We offer an option for post-enablement challenges. Clients have embedded high-performance habits post-workshop and gone on to deliver their highest months on record, execute 8 new AI use cases, and generate $9M in new pipeline within 30 business days.
The REV UP System: Human + AI Accelerator
REV UP is a system of human + AI capability pathways to uplift B2B revenue leaders and sales, GTM & partner ecosystems.
Doors are now open for our all-new 6-week Human + AI REVenue Accelerator cohort program for sales teams. Get the advantage by learning how to combine AI with what only humans can do for maximum growth.
Early birds save AUD$500 per person until 24 July 2026. Cohort kicks off 13 August 2026.
Keynotes & Conferences
Our CEO, Abbie White, is a leading keynote speaker, and growth strategist, navigating the line between AI acceleration and human advantage for revenue teams.
She bridges the knowing-doing gap, with clients leaving her sessions more than energised, they leave executing. Trusted by ASX 200 and Fortune 500 brands including HPE, Fortinet, and Commonwealth Bank, with clients going on to deliver record-breaking months and multi-million dollar pipeline.
Where our values meet your sales & growth
Embracing Change & Positive Disruption
We believe in continuous improvement to be 1% better than we were yesterday.
Start small, start now!
Real Results
We raise the bar and make it happen. We test and test again to see what REALLY gets results. ROI runs in our blood.
Accountability
We believe in ultimate responsibility and accountability for everything we do.
Integrity
Without integrity we have no business.
This is a non-negotiable for us.
To say I was impressed is an under-statement. Sales Redefined’s customised program was highly engaging and immensely valuable.
Sales Redefined genuinely understood how we operate and what we aim to achieve. Their session resonated and challenged us to approach our work differently.
Sales Redefined’s enablement is insightful and easy to implement almost immediately. I can see evidence of the training in so much of what we do now.
OUR FOUNDER
Meet Abbie White
Abbie navigates the line between AI acceleration and human advantage for B2B revenue teams.
Sales Redefined was founded in 2017 by growth strategist, keynote speaker, and executive advisor Abbie White.
Abbie has lived and worked across APAC, the UK, the USA, and Switzerland. She started her sales career in high-end, complex B2B IT sales in the UK during the Global Financial Crisis, and was later recruited by IBM to lead their national sales team in Australia and grow a $100M business unit.
After COVID, she rebuilt Sales Redefined and used the turbulence as an opportunity. She’s no stranger to having to embrace change and thrive in disruption!
Since then we have worked with Fortune 500 and ASX 200 companies including HPE, Fortinet, Schneider Electric, Commonwealth Bank of Australia, Telstra and Deloitte Digital.
