Redefining sales for businesses with burn

It’s a new decade, yet sales and marketing teams are still operating like there’s oceans between them.

This results in underperformance accompanied by diminished drive to fix the issue or implement new ideas for better results.

Then there’s the ever-elusive territory of digital marketing—you know you need to stay on top of it but it moves so fast and it needs the time, training, and focus you just don’t have. And your already stretched sales and marketing teams sure don’t have the bandwidth to stay ahead of the digital game either.

The turn of this decade has given us all a shake-up—even a rude awakening for some. Sales and marketing integration paired with targeted lead generation is now critical for business growth, BUT so is the need for retaining the human element in everything we do.

And we need to overcome our fear of being too ‘salesy’ pretty quickly—otherwise you’ll be left ashore. We’ve known this for years, even decades. The difficulty for businesses like yours is in actually getting it done, but we know it’s not easy to understand how or where to start.

The time has come to get real.

You’ll never create the time because there’s always the next thing. Which is why you need to enlist the expertise of a Sales and Marketing Integrator with solid experience (and proven results) who’ve honed their specialist talents and put into practice what they teach.

A team who have, over years of testing and measuring the ROI of their efforts, crystallised the core findings that work and ditched the rest.

We’ve redefined sales because we’ve seen too many marketing budgets wasted.

And, with the turn of 2021, what the Sales Redefined team have been practising and refining for several years has become the fastest and most effective way to safeguard your business from the unforeseen perils we’ve experienced this year. The transition to digital sales has been dramatically accelerated, leaving behind those who don’t jump onboard.

Our experts will ensure that your sales and marketing teams no longer drown in silos.

Just by changing one step in your sales process will bring better quality clients and sales you’d not thought possible. This then creates a pipeline of future sales and wins aligned with the long-term vision of your company.

We’re high performance sales specialists, lean and light on our feet with extensive expertise in the IT sector and corporate companies. We have a knack for uncovering trapped sales value in your business from the get-go and ROI runs in our blood. Our strength is in identifying tactical quick wins and creating super-targeted sales funnels to help position you for hypergrowth in a post-crisis economic environment.

Marketo found that organisations with aligned sales and marketing teams had 67% higher conversion rates. What’s more, the leads identified using a more strategic smarketing approach generated over 209% more revenue.

When most businesses are just struggling to survive right now, imagine being able to increase your conversions and revenue by even a fraction of those numbers?

Discover how SMarketing in practice can improve your lead generation efforts right now.


“After a number of lacklustre campaigns with some traditional marketing agencies, Sales Redefined helped us by finding the right contacts within our prospects to deliver net new leads to our business and a successful campaign. Their fresh and engaging approach, quick and transparent process and interactive engagement ensured that we not only delivered positive ROI to our vendor but ultimately onboarded new clients to our business.”


“We’ve worked with Sales Redefined on lead generation campaigns and ongoing sales strategy. They’ve assisted us to execute tactical and strategic sales strategies which have delivered significant growth to our business. The team have a get it done attitude and are committed to actions not just plans. We’ve continued to work with their team and would recommend them to any business looking to grow their sales.”

We’re a bit fierce about actualising high performance sales

And this is how we do it.

The Smarketing Funnel Effect

It’s time to leave the dream of the ‘one hit wonder that reels in riches’ campaigns behind. That reactive one-hit mindset will only keep you stewing in a wrath of financial fallout. A multi-channel approach is the only way out and forward.

We execute highly effective ‘SMarketing’ campaigns that incorporate researching, segmenting, targeting and nurturing high quality leads. We also retarget and optimise sales funnels for maximum results.

Sales Strategy

Get the eyes, brains and resources you need to overhaul your ‘SMarketing’ (sales + marketing) strategy so it’s aligned with the most immediate sales opportunities.

We work efficiently with an incisive focus on getting conversions to sales with maximum ROI. We’ll help you integrate and adapt seamlessly to virtual selling without disregarding the crucial need for direct customer conversation. Our strategies are simple to execute and specifically tailored to your culture, capability and growth objectives.

Sales Training & Enablement

Whatever your role or position, selling is (and always will) be a vital component. Yet many teams we encounter have lost the confidence and drive needed to get behind their targets with real enthusiasm and authenticity, so that excellent outcomes follow more naturally. We work alongside you and your team to explore, dislodge what’s stuck and then develop high performance sales habits.

Our expert sales enablement team have first-hand B2B sales experience—we enable from a strong standpoint of trial, error and continuous improvement that has generated outstanding results over years. We’re acutely aware of the daily demands on your sales team, so you’ll find our enablement process is realistic and suited to your needs.

Where our values meet your sales goals

Supportive Partnership

We meet you right where you are, asserting the utmost respect for your needs and limitations. We’re solely focused on getting you the best results and act as an extended part of your team.

We’re not prescriptive, rather, we delve into the dynamics of your business and guide you toward fresh thinking and proactive problem resolution. You’re the ace, we’re just cheering from the sidelines.


Your business is our business and we take on every aspect of your investment as if it’s our own. We don’t shirk responsibility; we own our actions and speak candidly in all business interactions. We’ll go the extra mile, and we’re comfortable to promise that.


We don’t stop at ‘almost’. Excellence to us going all-out to ensure we deliver outstanding, measurable results that give you a return on your investment. We’re bloody minded about exceeding expectations, and high performance backed by aligned action is in our DNA.


We’re strategic but highly practical and don’t over-complicate things. We get s**t done as efficiently and as streamlined as possible.


We value real honesty in all of our partnerships. If we don’t think an idea will deliver an ROI, we will tell you. If we make a mistake, we own it.

Meet our SMarketing Team

Rhiannon Allman

SMarketing Collaborator Champion

Jess Peet

Ring Leader of Opportunities

Leah Harley

SMarketing Campaign Queen

Abbie White

CEO & Chief SMarketer

Josephine Espiritu

SMarketing Multitasking Assistant

Stephanie Simpson

Digital Dynamo & Graphic Guru

About Our Founder – Abbie White

Most people agree that Abbie White is a mover and shaker – in a great way – and one of Australia’s most dynamic sales experts. With over 15 years’ experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $500M in sales across a range of industries, including in the corporate IT sector as the National Sales Manager at IBM.

Abbie’s radically fresh approach is based on modern (and proven) approaches to sales including online lead generation (sales funnels), high performance sales and customer-centric sales strategy and training. She’s spent the last decade training her expert team in her specific blend of sales knowledge and authority.

A true leader in her field, her style is direct and relatable, blending sass and enthusiasm with the focused drive required to produce excellent outcomes for her clients and their teams.

Want to witness us in action? We’ll drop into your next sales team meeting and spend 15 (free) virtual minutes with you. You’ll learn 3 things you can implement right now that will start the transformation towards creating the high-performance sales team you’ve been striving for.

If you execute these 3 highly practical, implementable tips starting the following day, you’ll see an increase in your sales pipeline by the end of the week.

“Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. We would gladly have Abbie back for another webinar or face to face presentation.”

– Rob Lockhart, Westpac

“Abbie has a strong sales and business development background and through her ability to coach and develop others was able to uplift the capability of those with who she worked. Abbie is passionate and enthusiastic and this comes through in how she approaches her work!”

– Somone Johns, Telstra

"As the National Sales Manager at IBM, Abbie led and motivated her sales team, taking them to consistent high performing sales group delivering on or above target every quarter."

– Tony Smith, Business Unit Executive, IBM