Rededining your sales, GTM and growth in the Human + AI age.
We’re a sales transformation company with a knack for uncovering trapped growth potential in your business.
We’re lean and light on our feet, with extensive expertise across various industries from IT, SaaS, Financial Services, Retail, Fitness, Health, Recruitment, Franchises, and more!
If you are ready to embrace a growth mindset for positive disruption,
create a proactive, high-performance team,
and discover the sales and GTM strategies used by the most successful businesses today…
You’re in the right place.
WHAT WE DO
We’re a bit fierce about high performance sales & go-to-market.
THE REV UP SYSTEM
REV UP is a system of human + AI capability pathways to uplift B2B revenue leaders and sales, GTM & partner ecosystems.
Doors are now open for our all-new 6-week Human + AI REVenue Accelerator cohort program for sales teams. Get the advantage by learning how to combine AI with what only humans can do for maximum growth.
Early birds save AUD$500 per person until 10 July 2026. Cohort kicks off 13 August 2026.
CONFERENCE KEYNOTE SPEAKING
Our CEO, Abbie White, is Australia’s leading keynote speaker on sales and growth-execution in the AI age.
She bridges the knowing–doing gap, driving behavioural change and delivering same-day impact, with clients achieving record-breaking months thanks to her strategies.
SALES & REVENUE ENABLEMENT
Whatever your job title, sales is (and always will be!) vital to your role.
We’ll work alongside you and your team to dislodge what’s stuck, look into the future of sales, and then develop high-performance sales habits.
SALES STRATEGY & CONSULTING
Get the eyes, brains, and resources you need to redefine your sales, growth, and go-to-market strategy so it’s aligned with the most immediate opportunities.
We work efficiently with an incisive focus on getting conversions with maximum ROI. Our strategies are simple to execute and specifically tailored to your culture, capability, and growth objectives.
Where our values meet your sales & growth
Embracing Change & Positive Disruption
We believe in continuous improvement to be 1% better than we were yesterday.
Start small, start now!
Real Results
We raise the bar and make it happen. We test and test again to see what REALLY gets results. ROI runs in our blood.
Accountability
We believe in ultimate responsibility and accountability for everything we do.
Integrity
Without integrity we have no business.
This is a non-negotiable for us.
To say I was impressed is an under-statement. Sales Redefined’s customised program was highly engaging and immensely valuable.
Sales Redefined genuinely understood how we operate and what we aim to achieve. Their session resonated and challenged us to approach our work differently.
Sales Redefined’s enablement is insightful and easy to implement almost immediately. I can see evidence of the training in so much of what we do now.
OUR FOUNDER
Meet Abbie White
Abbie navigates the line between AI acceleration and human advantage for B2B revenue teams.
Sales Redefined was founded in 2017 by growth strategist, keynote speaker, and executive advisor Abbie White.
Abbie has lived and worked across APAC, the UK, the USA, and Switzerland. She started her sales career in high-end, complex B2B IT sales in the UK during the Global Financial Crisis, and was later recruited by IBM to lead their national sales team in Australia and grow a $100M business unit.
After COVID, she rebuilt Sales Redefined and used the turbulence as an opportunity. She’s no stranger to having to embrace change and thrive in disruption!
Since then we have worked with Fortune 500 and ASX 200 companies including HPE, Cisco Meraki, Commonwealth Bank of Australia, Telstra and Deloitte Digital.
