Get up to speed on business strategy. Or lose.

Sales campaigns that actually grow your bottom line

50% of sales teams don’t hit their targets, and 76% of content marketers forget sales enablement. We call that ‘sales for the sleepwalking’.

Which is why your organisation’s ‘SMarketing’ strategy needs a solid execution plan to increase sales.
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It’s time to rethink how you do sales — and here’s how we can support you in the process

The Smarketing Funnel Effect

‘Use it or lose it’ works for brain training, but not for the marketing budgets you were granted. Similarly, casting your product or pitch out to a sea of cold leads using a single promotion channel is equally ineffective (and costly).
To increase sales, you need to align tactical action with the wider business strategy for maximum ROI.
We design scalable, cost effective sales funnels that place customers front and centre. No-one wants to be ‘sold at’ through a megaphone. Only this way will you generate and nurture high-quality leads for your business. We start with customer behaviour- their challenges, objections and where they look for information. We then develop campaigns out from there, monitoring and tweaking to make sure we’re reaching your key market and priming them for eventual conversion.
You won’t find a ‘set and forget’ attitude here (unlike many agencies we’ve experienced ourselves). If a campaign isn’t performing, we fix it.
We believe all businesses should be delivering against a fully optimised sales funnel. By ensuring your sales funnel is understood internally, marketing and sales teams are able to respond strategically—by creating an end-to-end campaign in line with the lifecycle of the company’s leads, however long that may be.
Want maximun ROI? Here’s where we start

Sales Strategy

Long, drawn out courses sap time, energy and creative brainpower from your team’s already overloaded schedule. We create bespoke sales strategies and consulting services—founded in scientific research—that grow business in a simple, consistent way in far less time.
And we’ll get you better results.
The lead generation component of sales strategy is critical, yet we’ve had clients, following several failed escapades with marketing agencies, mention that they had budget for lead generation campaigns but were unsure where and how to invest. So, we started doing them ourselves, leveraging the experience, knowledge and data from successful high converting campaigns in our own business.
We’re determined to share that success with you.
With an immersive approach, we get to know the needs of your sales, marketing and leadership teams to understand the direction they’re heading. We dig into the ‘SMarketing’ (sales + marketing) strategy to ensure it’s aligned with the most immediate sales opportunities and priorities, then work to bridge the gap between sales and marketing. We’re with you from strategy and support you in execution to ensure success and continuation toward your longer-term goals.

The result?

A high-performance, integrated sales and marketing team with a winning sales culture.
Know you need this? Let’s kick off with a call

Sales Training & Enablement

Creating friction-free sales and marketing teams who willingly think outside the box to increase sales and grow your business is nothing but an urban legend. Right?
WRONG.
Part of the key to achieving this supposed ‘ideal’ is engaging your team to embrace cultural and behavioural shifts, then developing high-performance sales habits. No mean feat in today’s fast-paced market, but for a sales strategy to be successful at growing your business, it’s vital that your teams are ahead of the 8-ball and adept at thinking on their feet.
How on earth do you make this happen?
Teams absorb more by engaging heavily in the learning process, and we’ve developed techniques and interactive activities that inspire and provoke thought. And they won’t even think about checking their phones.

Equipped with an entire team touting first-hand B2B sales experience, our sales enablement service is delivered with a bias for execution, focused on embedding daily proactive sales habits that are highly effective and easy to implement.

We take you through a 4-phase process from discovery to sales recommendations, through to enablement and then supporting you in the execution phase that will move your team from being sideline-sitters waiting for action to be the unshakeably confident sales conquerors you’d always hoped for.

“One of the most empowering sessions I have sat through in my 22 years of sales”
– Enersys Team Member

Ready for this? Invite us into your Sales call. We’ll bring the bomb

Keynote Speaking Topics

High-performance sales habits

A high performing sales team is essential to growth and success. So, how do you embed proactive sales habits that build a high-performance sales culture?

In this keynote, I reveal what the world’s top sales professionals do differently to consistently play a high-performance game. I’ll unlock your team’s potential by helping them understand how to adopt simple proactive sales habits that will have them performing all year round.

The Future of Sales 
In today’s fast-paced and highly competitive world it is vital to not only stay ahead of the game but to make your competition irrelevant. Sales is changing rapidly in a digital age, with educated customers. Audiences will gain insights and predictions into the future of sales that will help them thrive, not just survive!
The Psychology of Sales
To be successful in sales, it’s imperative to understand what motivates your target audience to buy! We buy emotionally and justify it logically, yet most sales information is still highly logical. This talk explores how and why customers buy and analyses the key drivers behind their buying decisions.
Virtual and Digital Selling Essentials

This session explores how sales in the digital era have changed and why 80% of B2B buyers will engage digitally over traditional methods by 2025. 

You’ll learn why it’s important to embrace a digital-first approach (but not digital only). Audiences will gain a thorough understanding of how to leverage social selling and best practice, and also how to build and maintain relationships in a hybrid workforce.

Quick & Authentic Ways to Increase your sales
This is one of the most in-demand speaking topics, focusing on addressing your business’s low hanging fruit. You’ll learn the quickest, most authentic, and highly practical strategies to increase your sales, confidently following the Sales Redefined approach.

Audiences will leave with simple actions they can execute immediately to drive instant momentum.

Drop us a line today if you want to discuss your speaking requirements.

Still not sure what you need?
Our 15-minute Sales Bomb should do it.
We’re ready to shake a few things up.

We’ll drop into your next sales team meeting and spend 15 (free) virtual minutes with you. You’ll learn 3 things you can implement right now that will start the transformation toward creating the high-performance sales team you’ve been striving for.

If you execute these 3 highly practical, implementable tips starting the following day, you’ll see an increase in your sales pipeline by the end of the week.

“There is no doubt—Sales Redefined is driven to achieve results for their clients. Abbie and her team leave nothing to chance and are consistently focused on quality solutions to achieve the required outcome. SR’s communications are comprehensive, considered with recommendations & strategies that add value and growth for BIFW.”

– Louise Jones, Business Insurance For Women