Are you ready for a
Sales Transformation?

REDEFINING SALES FOR THE DIGITAL AGE

50% of sales teams don’t hit their targets,
and 76% of content marketers forget sales enablement.

We call that sales for the sleepwalking.

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It’s time to rethink how you do sales — and here’s how we can support you in the process

Sales Training & Enablement

Creating friction-free sales and marketing teams who willingly think outside the box to increase sales and grow your business is nothing but an urban legend. Right?

WRONG.

Part of the key to achieving this supposed ‘ideal’ is engaging your team to embrace cultural and behavioural shifts, then developing high-performance sales habits. No mean feat in today’s fast-paced market, but for a sales strategy to be successful at growing your business, it’s vital that your teams are ahead of the 8-ball and adept at thinking on their feet.

How on earth do you make this happen?

Teams absorb more by engaging heavily in the learning process, and we’ve developed techniques and interactive activities that inspire and provoke thought. And they won’t even think about checking their phones.

Our sales enablement service is delivered with a bias for execution, focused on embedding daily proactive sales habits that are highly effective and easy to implement.

We take you through a 4-phase process from discovery to sales recommendations, through to enablement and then supporting you in the execution phase that will move your team from being sideline-sitters waiting for action to be the unshakeably confident sales conquerors you’d always hoped for.

Sales training yields a 353% ROI and 20% boost to performance per person! (TaskDrive, Salesforce)

Sounds like we might be a good fit? Let’s talk!

Keynote Speaking

Light a fire in your sales team and empower them with actionable, highly practical insights straight from the cutting edge of sales in FY25.

Sales Redefined CEO Abbie’s keynotes enable businesses to authentically grow their sales, build high-performance habits, and use the latest tools like AI for sales.

Her most popular keynote? The Future of Sales, tailored for YOUR business.

Get the lay of the land of changing buyer preferences, the latest tools and strategies, and the realities of a slower market. Unpack how you can evolve and embrace the future of sales and AI to gain a competitive advantage. Choose evolution. Future-proof your business. Let us guide you into the future of sales.

We thoroughly enjoyed the Future of Sales content. The session structure was fresh, and the content was rich in real-world experience, delivered with equal parts candour and enthusiasm. Thank you for setting the tone and raising the bar in conference keynote sessions.” – PIERRE FABRE

Abbie’s other popular topics are: AI for Sales, High-Performance Sales Habits, Aligning Your Revenue-Generating Teams for Growth

Got an upcoming conference in need of a dose of energy? We got you covered.

Sales & Marketing Campaigns

‘Use it or lose it’ works for brain training, but not for the marketing budgets you were granted. Similarly, casting your product or pitch out to a sea of cold leads using a single promotion channel is equally ineffective (and costly).

To increase sales, you need to align tactical action with the wider business strategy for maximum ROI.

We design scalable, cost effective sales funnels that place customers front and centre. No-one wants to be ‘sold at’ through a megaphone. Only this way will you generate and nurture high-quality leads for your business. We start with customer behaviourtheir challenges, objections and where they look for information. We then develop campaigns out from there, monitoring and tweaking to make sure we’re reaching your key market and priming them for eventual conversion.

You won’t find a ‘set and forget’ attitude here (unlike many agencies we’ve experienced ourselves). If a campaign isn’t performing, we fix it.

We believe all businesses should be delivering against a fully optimised sales funnel. By ensuring your sales funnel is understood internally, marketing and sales teams are able to respond strategically—by creating an end-to-end campaign in line with the lifecycle of the company’s leads, however long that may be.

Want to maximum ROI? Start here.

Sales Strategy

Long, drawn out courses sap time, energy and creative brainpower from your team’s already overloaded schedule. We create bespoke sales strategies and consulting services—founded in scientific research—that grow business in a simple, consistent way in far less time.

And we’ll get you better results.
The lead generation component of sales strategy is critical, yet we’ve had clients, following several failed escapades with marketing agencies, mention that they had budget for lead generation campaigns but were unsure where and how to invest. So, we started doing them ourselves, leveraging the experience, knowledge and data from successful high converting campaigns in our own business.
We’re determined to share that success with you.

With an immersive approach, we get to know the needs of your sales, marketing and leadership teams to understand the direction they’re heading. We dig into the sales strategy to ensure it’s aligned with the most immediate sales opportunities and priorities, then work to bridge the gap between sales and marketing. We’re with you from strategy and support you in execution to ensure success and continuation toward your longer-term goals.

The result?

A high converting sales strategy which is realistic to execute.

We’d love to be your co-pilot into the stratosphere of sales. Meet for coffee?

What Our Clients Have To Say

Be Fit Food are a leading rapid weight loss company in Australia, offering customers a variety of programs, with pre-prepared meals, which are designed to enable people to rapidly lose weight and optimise their wellbeing.

PAULO MPLIOKAS, OLYMPUS TECHNOLOGY

Sales Redefined’s fresh and engaging approach, quick and transparent process, and interactive engagement, ensured that we not only delivered positive ROI … but ultimately onboarded new clients to our business.”

JENNA BROOKER, TRUIS

We see Sales Redefined as a strong partner of ours and an extension of our team due to their passion and interest on ensuring successful activities. This approach has been unique and not what we have experienced typically from an agency. They have gone above and beyond to ensure our campaigns are successful, continually offering different ideas or suggestions on what we can tweak to see if it improves the results.”

DAN TINTNER, DELOITTE DIGITAL

“The team’s ability to find core points of value really helped enable us to lift our capability, not only across sales but client management, expectation setting and planning. Thanks to Abbie and the team for taking the time and really going above and beyond.”

Still not sure what you need?

Our 15-minute chat should do it.

If you think there could be an opportunity to work together we’d love to have a 15-minute chat to you and see if we’re a fit!

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