What we learned from HubSpot

Ideas to consider: How can you bring some Valentine’s love to bridge the gap between your sales and marketing? Yesterday was Valentine’s Day, and we were feeling romantic! We’ve seen time and time again the path to growth is alignment and thinking...

What’s really working on LinkedIn

Ideas to consider: What if we need to focus on building a community around our product/service as a sales strategy rather than on growing an audience.       Can we bring users and customers together frequently and lean into connecting customers as a growth strategy? ...

Bridge the gap between learning and doing

Ideas to consider:  How can we reduce the time from learning to execution as a superfood for growth?  I’m currently on holiday and revisiting some of my favourite books. We tend to execute a fraction of what we learn (guilty as charged!). To try and combat this,...

How to execute your 2024 strategy

Question of the week:  We’re seeing a fast acceleration towards digital sales, be it self-serve tools such as online calculators, self-serve demos, self-serve pricing, self-serve to book into your diary instantly, a chatbot to answer questions and this...

The one unusual list you need

Welcome to our new look, Inside Scoop!   Ideas to consider:   Create a 2024 what not to do list.   I’ve been reviewing what worked in 2023 for our sales and marketing to clarify where to double down and where we are wasting time and effort. From this, I have a...