Happy New Year!
We’re kick-starting the year with a makeover!
Ideas to consider:
“The Fresh Start Effect” is in full flow with the start of a new year, a new quarter, and a new month.
Psychologists have found that ‘The Fresh Start Effect’, the beginning of a new period, can increase people’s intentions to initiate goal pursuit.
The New Year, in particular, is an opportunity for us to kick-start new habits and start over on our sales quota.
But it’s not just us that can benefit; you can use a fresh start effect to nudge prospects into action!
Gyms that use a ‘New Year, New You’ message is a great example.
Question of the week:
This week’s quick-fire sales snack is with Maz Farrelly, the producer of the X-Factor, whose content has had 8 billion views. She translates what businesses can learn from the world of TV in order to stand out and pack a punch.
If you want the exclusive and rare opportunity to learn from Maz, join her live Rev Up Masterclass on 31st January 12pm – 1pm AEDT here.
You can watch or listen here.
What I’m reading?
I managed lots of reading time over Christmas, and I’m now onto The Diary of a CEO by Steven Bartlett: The 33 Laws of Business and Life.
One law which is speaking to me as I kick start my 2024 goals is “Never Fight a Bad Habit”, instead use a positive action to replace it.
Until next time.