Welcome to our new look, Inside Scoop!  

Ideas to consider:  

Create a 2024 what not to do list.  

I’ve been reviewing what worked in 2023 for our sales and marketing to clarify where to double down and where we are wasting time and effort. From this, I have a not-to-do list to focus our efforts.  

What’s on your not-to-do list for 2024? 

Question of the week:  

One of my favourite questions I learned from the book Effortless was “What would this look like if it was easy?” 

As I’m working on my 2024 plans, I keep reminding myself of this when it feels overwhelming.  

Sales Bites 

This week’s 15-minute sales snack is with Holly Ransom is the author of The Leading Edge and a global leadership expert. 

Holly is a question master and has interviewed some of the world’s greatest, such as Barack Obama and Richard Branson. 

Holly shares what it takes to take your leadership skills to the next level.  


You can watch or listen here.

What we are testing?  

We’re currently testing Apollo as a B2B prospecting tool, which has a significant contact database and leverages AI to help craft personalised outreach.  

What I’m reading?  

Over the holidays, I read the latest Gartner Reports on the Future of Sales. My three biggest takeaways were:  

  • Businesses need an answer for how AI will play a part in the sales process. 
  • Don’t just focus on sales enablement to develop skills; consider how to create a behavioural change. 
  • With limited attention spans and time for learning, consider micro-learning and just-in-time learning for your sales team. 

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Until next time.