“The thing that keeps a business ahead of the competition is excellence in execution.” Tom Peters
We couldn’t agree more, but the path to campaign execution can often be challenging, so I thought I’d share some little gems which help our team to nail the execution.
1. The one thing that separates the most successful projects from the rest is the ability to build proactive habits within the team. This shifts the business culture from reactivity to proactivity. We’ve found that the best way to ingrain new habits is to start very small and build. By checking off small goals, teams feel positive and inspired to keep it up. Starting suddenly with a large habit or goal can often set a team up for failure, causing feelings of deflation when the goal isn’t met. For example, we embed a habit of 15 minutes or one proactive sales activity a day with sales teams. This is achievable for everyone, no matter how busy you are, and by the end of the week, they’ve achieved at least five proactive things, promoting a positive outlook, and momentum builds from there.
“Most leaders would agree that they’d be better off having an average strategy with superb execution than a superb strategy with poor execution.” Stephen Covey
2. Don’t Leave The Room Before Taking The First Step
Tony Robbins believes that you should never leave the scene of setting a goal without first taking a step towards its completion. This approach has also been a game-changer for me! As a recent example, I just executed my crazy idea to launch a mini-IT focus podcast series. After the initial idea struck, all the usual doubts and hesitations came flooding in – things like “Will people listen to it?” and “maybe I should wait six months until I’m ready”. I combatted this by instantly taking action toward the goal. I emailed people I thought would be a perfect fit for the show, and within two hours, I had two interviews locked in. Before I could even think about it, I had to jump into action to make it happen – the wheels were already in motion.
By taking this first step approach, I saved myself months of torturing myself over whether I should do it or not. Executing the idea and putting it into action will tell me in this instance if it’s a good idea!
“Having a vision for what you want is not enough. Vision without execution is hallucination.” Thomas A. Edison
If I had just one word, to sum up the secret to successful execution, it would be MOMENTUM. Momentum is pure gold. By taking small steps daily – like 15 proactive minutes of sales or 15 minutes of exercise – I can hand-on-heart guarantee you’ll gain significant momentum in no time. That momentum will build into a habit that will become a non-negotiable, like brushing your teeth. Strive for momentum, grab it by the horns and don’t let go because it’s one hell of a ride when you get moving!
Now let’s go and achieve those big, hairy, audacious goals!
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