Meet the Founder

Meet Abbie, Founder of Sales Redefined

Abbie White is the Founder of Sales Redefined and one of Australia’s most dynamic sales experts. With over 15 experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $300M in sales, across a range of industries.

Abbie’s radically fresh approach is based on modern approaches to sales including, online lead generation (sales funnels), high performance sales and emotional intelligence for sales.

To date, her tried-and-tested, authenticity-based sales success formula has helped supercharge the performance and profits of boutique Australian businesses, through to large multinationals.

Abbie is an expert at creating profound shifts in the performance of sales professionals, regardless of personality type or previous experience. Her infectious energy and unique approach will give your team the tools they need to be successful.

Prior to founding Sales Redefined, Abbie was appointed as National Sales Manager at IBM, where she managed a $100M AUD portfolio and successfully catapulted the ANZ region from the lowest to highest performing.

Abbie holds a BSc Honors in Business Management, Diploma in Positive Psychology and is also a certified MSCEIT practitioner. The latter enables her to complement her sales enablement with abilities-based, emotional intelligence testing. This can assist you in gaining unprecedented insights about your sales team’s EQ, in order to help you further enhance their success.

Abbie White is a force. Her presentation style is so engaging, informative and fun and she transcends any limitations posed by delivery in the virtual world. Her recent Masterclass for Business Chicks – How to influence clients and keep sales happening, was delivered to hundreds of hundred of women in our community with huge success. Abbie makes every viewer feel like she is uniquely talking to them and receiving a deep and tangible learning experience. We always get so much feedback on Abbie’s work with us and demand from the community that we bring her back time and time again! Which we love to do. Abbie is a true leader in her field, a thought leader for our times and the execution master.
Olivia Ruello

CEO, Business Chicks

As the National Sales Manager at IBM, Abbie led and motivated her sales team, taking them to consistent high performing sales group delivering on or above target every quarter.
Tony Smith

Business Unit Executive, IBM

We were so lucky to find Sales Redefined right when our business needed them. We found their recommendations went well beyond what we traditionally thought of as ‘sales’ and covered many aspects of our business. Their advice was practical, actionable and results driven and we can confidently attribute a lot of our overall business success over the past 18 months to their advice. I would highly recommend working with Sales Redefined team.
Jessica Williamson

Partner, WLW Migration Lawyers

Book Abbie as a Keynote speaker

If you’re looking for an energetic and engaging speaker that will inspire your team into Abbie contact us to discuss your requirements.

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1300 840 268


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