We’re at the sales crossroads:
evolution or extinction.

Choose evolution. Book our CEO and founder Abbie White to speak at your next sales and go-to-market conference.

Abbie White is one of the most sought-after speakers on sales, growth, and go-to-market. She specialises in actionable approaches to future-proof your business now.

Success demands a growth mindset for positive disruption. Abbie believes in starting small with a “1% better everyday” approach which rapidly gains momentum.

Her superpower is igniting teams into action with an infectious energy and highly practical, engaging style.

3 REASONS ABBIE’S THE SPEAKER YOU’RE LOOKING FOR: 

Infectious Energy

Abbie’s audiences always describe her as energetic and relatable! Her dynamic presentations inspire immediate action and lasting change.

She Walks The Talk

With over $500M in sales generated and over 2000% ROI on campaigns, Abbie’s expertise comes from leading a $100M National Sales team at IBM and continuing to drive results on sales campaigns today.

Bespoke Sessions

Abbie raises the bar on speaking and workshops by researching each industry and tailoring every keynote to your strategic priorities, opportunities, and challenges.

Abbie’s Keynote Topics

Discover more about what you’ll gain from each keynote when you download Abbie’s full speaker bio.

For a quick sneak peek, hover over each card.

Welcome to 2025—the next perfect storm, a once-in-a-decade opportunity where a trifecta of forces converge. It’s a rare moment of opportunity that will define the market leaders of tomorrow. Abbie will prepare your team to future-proof your business and embrace the perfect storm with a growth mindset!​

If you’re not strategising on how you will future-proof your business, you’re already too late. The rules of growth have been rewritten. Abbie will unpack the common traits of companies that have stood the test of time and provide a highly practical roadmap for future-proofing your business.

Sales and go-to-market models have been disrupted. However, most sales approaches are still the same.  We’re at the sales crossroads: evolution or extinction? Choose evolution: embrace the future of sales and AI to gain a competitive advantage.

High-performance sellers share three common habits, which double their likelihood of exceeding quota! Abbie will break high-performance down into highly practical and actionable takeaways that can be executed immediately.

Looking for a workshop to uplevel your team?

All Abbie’s workshops are interactive with activities to apply learning and kickstart action!

Workshops can be delivered in-person or virtually, and range from 60 minutes to two days. You can combine modules to create a half-day, full day, or two-day workshop.

For a bespoke workshop, please schedule a discovery call below.

A Few Clients & Industries Abbie Has Worked With

Expert reveals formula
to increase ROI by
2,000 percent

With 15 years of experience to her name, Sales Redefined Founder and CEO Abbie White has the tools required to boost any business’s return on investment.

Abbie Has Also Been Featured In

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Book Abbie as a Speaker

Abbie brings her infectious energy to every keynote, personalises content to your business, and provides highly practical takeaways for your audience to execute immediately. Get in touch for a virtual coffee below!

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