We’re at the sales crossroads:
evolution or extinction.
Choose evolution. Book our CEO and founder Abbie White to speak at your
sales kick-off, workshop, or conference.
One of Australia’s most
in-demand sales and
go-to-market experts, Abbie White is REdefining sales for the digital age.
Abbie empowers businesses who may have mixed sales experience to authentically grow their sales, build high-performance habits, and use cutting-edge tools like AI for sales.
Her most popular keynote is the Future of Sales, which she can tailor specifically for your business.
3 REASONS ABBIE’S THE SPEAKER YOU’RE LOOKING FOR:
Infectious Energy
Abbie’s audiences always describe her as energetic and relatable! Her dynamic presentations inspire immediate action and lasting change.
She Walks The Talk
With over $500M in sales generated and over 2000% ROI on campaigns, Abbie’s expertise comes from leading a $100M National Sales team at IBM and continuing to drive results on sales campaigns today.
Bespoke Keynotes
Abbie raises the bar on keynote speaking by researching each industry and tailoring every keynote to your strategic priorities, opportunities, and challenges.
Abbie’s Keynote Topics
Discover more about what you’ll gain from each keynote when you download Abbie’s full speaker bio.
For a quick sneak peek, hover over each card.
AI is disrupting business. 45% of CEOs believe their organisations won’t survive another decade if they maintain the status quo. Customer and buyer profiles are changing as Gen Z and Millennials dominate. HOW CAN AI BOOST SALES & GTM TEAM PRODUCTIVITY?
Sales and go-to-market models have been disrupted. However, most sales approaches are still the same. We’re at the sales crossroads: evolution or extinction? Choose evolution: embrace the future of sales and AI to gain a competitive advantage.
High-performance sellers share three common habits, which double their likelihood of exceeding quota! Abbie will break high-performance down into highly practical and actionable takeaways that can be executed immediately.
Learn how to align sales and marketing into “SMarketing,” build high-converting lead generation campaigns, maximise marketing ROI, grow new and existing business, stand out in a competitive market, and discover the most effective lead generation strategies for 2025.
A Few Clients & Industries Abbie Has Worked With
IT, TECHNOLOGY, & TELCO
HEALTH & PHARMACY
FINANCE, MORTGAGE BROKING, & INSURANCE
FRANCHISE MODEL
PROFESSIONAL SERVICES
DIRECT SELLING
RECRUITMENT
FITNESS
Expert reveals formula
to increase ROI by
2,000 percent
With 15 years of experience to her name, Sales Redefined Founder and CEO Abbie White has the tools required to boost any business’s return on investment.
Abbie Has Also Been Featured In
Book Abbie as a Speaker
Abbie brings her infectious energy to every keynote, personalises content to your business, and provides highly practical takeaways for your audience to execute immediately. Get in touch for a virtual coffee below!
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