Customised keynotes & workshops that ignite action with infectious energy

Enable your business to align, adapt, and execute in the AI age with Australia’s leading keynote speaker on sales and growth-execution, Abbie White.

SPEAKING TOPICS

Designed to enable you to thrive in an AI-powered, disruptive market

All topics can be delivered as a customised keynote or interactive customised workshop, in-person for your corporate event or virtually.

Abbie White (also searched as Abbey White or Abby White) against a dark background, with a big smile and arms outstretched mid-motion.

The Future of Sales, GTM, and Growth in the AI Era

Sales and go-to-market models have been disrupted. We’re at the sales crossroads: evolution or extinction?

The way you’ve always done it is not the way you need to be doing it today’s market. Learn how to adapt and embrace the future of sales and AI to gain a competitive advantage.

KEY TAKEAWAYS:

  • Learn how 75% of top performers are leveraging AI
  • Uncover where competitive advantages and growth levers lie

  • Learn strategies to adapt to changing buyer profiles and expectations
Abbie White (also searched as Abby White or Abbey White) onstage and gesturing with both hands while delivering a keynote.

The Sales Execution Gap: Closing the Knowing-Doing Gap to Get Results

Most organisations don’t fail because of poor strategy. They fail due to poor execution. Abbie White exposes the two biggest barriers standing between sales teams and results: The Knowing–Doing Gap and The Strategy–Execution Gap.

Backed by global research and proven client outcomes, Abbie delivers practical frameworks to close both gaps.

KEY TAKEAWAYS:

  • Close the knowing–doing gap and turn strategy into measurable sales results
  • Equip future-ready sales teams with AI, habits, and tactical agility to thrive in disruption

  • Reclaim selling time by removing overwhelm and execution blockers
Abbie White (also searched as Abbey White or Abby White) delivering a keynote onstage with one arm raised.

ALIGN™: Unite Teams, Adapt Fast & Execute Growth

Discover ALIGN™: Abbie White’s practical, proven framework that transforms silos into cohesion, accelerating lead generation and execution. It’s the same model behind client campaigns that have delivered 2000%+ ROI and multi-million-dollar growth.

KEY TAKEAWAYS:

  • Move from friction to fast, focused execution with shared accountability
  • Build a high-converting lead generation or growth strategy

  • Unite sales, marketing and GTM under one commercial strategy
Abbie White (also searched as Abbey White or Abby White) smiling as she approaches a podium on stage to deliver a keynote.

The Growth Blueprint for Future-Ready Sales & GTM Teams

Change isn’t slowing down. Adaptability is your new competitive edge. In this keynote, Abbie White shares the real-world growth strategies that are working right now in the market.

You’ll unpack what the top performers are doing differently and how to evolve your sales and GTM strategy to lead (not lag) in fast-changing conditions.

KEY TAKEAWAYS:

  • What high-growth companies are doing now and how you can apply them
  • Understand the forces driving your next chapter of growth

  • Leave with an actionable, practical roadmap to evolve your strategy and stay ahead
Abbie White (also searched as Abbey White or Abby White) with a happy smile, walking across a stage as she energetically delivers a keynote.

High-Performance Sales Habits: What Top Sellers Do Differently

In this keynote, Abbie White shares the 3 high-performance sales habits that make sellers 2x more likely to exceed quota, based on research across 105+ behaviours. Miss them, and sellers are 6x more likely to fall short!

She works with your team on how to embed them in the real world, amongst the noise, pressure, and whirlwind of sales life.

KEY TAKEAWAYS:

  • What high performers consistently do to stay proactive, not reactive
  • Practical ways to hardwire high-performance habits into your team

  • Move your team from busy to effective and drive real, compounding growth

ENABLEMENT WORKSHOPS

See results live in the room

All Abbie’s workshops are interactive with activities to kickstart execution.

Workshops can be delivered in-person or virtually, and range from 60 minutes to two days. You can combine modules to create a half-day, full day, or two-day workshop.

We are happy to work with you to build a customised workshop tailored to your business challenges, goals, and priorities.

MEET YOUR SPEAKER

Australia’s leading keynote speaker on sales & growth-execution

A photo of Abbie White (also searched as Abbey White or Abby White) with a wide smile, wearing a pale blazer over a black outfit.

Abbie White specialises in turning strategy into results. 

She bridges the knowing–doing gap, driving behavioural change and delivering same-day impact, with clients achieving record-breaking months thanks to her strategies.

Abbie founded Sales Redefined to raise the bar on sales and growth, ditch outdated tactics, and make revenue growth achievable. As CEO, she’s helped clients unlock $500M+ in revenue, 2000%+ ROI, & multimillion-dollar outcomes.

She is still in the trenches today, continuously testing and refining growth strategies. Abbie brings those real-time insights directly to the stage, giving audiences fresh, practical ideas they won’t hear anywhere else. And her infectious energy and relatable style mean audiences are fully engaged — no phones out!

Just a few businesses Abbie has worked with:

Logos of businesses Sales Redefined and keynote speaker Abbie White has worked with, with industries spanning IT, Technology, Banking, Financial Services, Health, Fitness, Real Estate, SaaS, Franchises, Recruitment, and more

An exceptional speaker who delivers. One salesperson with 20+ years of experience called it the best session of its kind he had attended.

Fortinet logo

Abbie raises the bar on conference keynotes. Her session was rich in real-world experience, delivered with equal parts candour and enthusiasm.

Pierre Fabre logo

Our audience walked away with genuine tools and ideas they can implement to make a difference in the business immediately.

Snap Fitness logo
CEO Magazine

Expert reveals formula to increase ROI by 2,000 percent

“Sales Redefined Founder and CEO Abbie White has the tools required to boost any business’s return on investment.”

ABBIE HAS ALSO BEEN FEATURED IN

 Forbes Australia, CEO Magazine, LinkedIn Sales Beacon and LinkedIn Top Voice, Qantas Business Rewards, Australian Anthill, SmartCompany Magazine, Kochie's Business Builders, and Inside Small Business

ABBIE HAS ALSO BEEN FEATURED IN

Forbes Australia, CEO Magazine, LinkedIn Sales Beacon and LinkedIn Top Voice, Qantas Business Rewards, Australian Anthill, SmartCompany Magazine, Kochie's Business Builders, and Inside Small Business

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