We’re making the future of sales, growth, & AI highly practical.
We’re a sales transformation company with a knack for uncovering trapped growth potential in your business.
We’re lean and light on our feet, with extensive expertise across various industries from IT, SaaS, Financial Services, Retail, Fitness, Health, Recruitment, Franchises, and more!
If you are ready to embrace a growth mindset for positive disruption, create a proactive, high-performance sales team, and discover the sales and GTM strategies used by the most successful businesses today…
You’re in the right place.
WHAT WE DO
We’re a bit fierce about high performance sales & go-to-market.
THE REV UP SYSTEM
9 world-class experts. Live + AI-personalised learning. REAL results.
The REV UP System is an actionable revenue enablement certification for future-ready businesses, designed to enable your teams to thrive in an AI-powered, disruptive market. The waitlist is now open for our FY26 intake!
CONFERENCE KEYNOTE SPEAKING
Our CEO, Abbie White, is one of the most sought-after keynote speakers on sales, growth, and go-to-market in the AI age.
Abbie has worked with hundreds of businesses, from small businesses to Fortune 500 companies. Her action-packed keynotes are tailored for each industry.
SALES & REVENUE ENABLEMENT
Whatever your job title, sales is (and always will be!) vital to your role.
We’ll work alongside you and your team to dislodge what’s stuck, look into the future of sales, and then develop high-performance sales habits.
SALES STRATEGY & CONSULTING
Get the eyes, brains, and resources you need to redefine your sales, growth, and go-to-market strategy so it’s aligned with the most immediate opportunities.
We work efficiently with an incisive focus on getting conversions with maximum ROI. Our strategies are simple to execute and specifically tailored to your culture, capability, and growth objectives.
Where our values meet your sales & growth
Embracing Change & Positive Disruption
We believe in continuous improvement to be 1% better than we were yesterday.
Start small, start now!
Real Results
We raise the bar and make it happen. We test and test again to see what REALLY gets results. ROI runs in our blood.
Accountability
We believe in ultimate responsibility and accountability for everything we do.
Integrity
Without integrity we have no business.
This is a non-negotiable for us.
OUR FOUNDER
Meet Abbie White.
A sales and go-to-market expert and keynote speaker, Abbie lives and breathes high-performance sales.
Before launching Sales Redefined, Abbie was a National Sales Manager at IBM, where she led a AUD$100M portfolio and transformed her team’s performance.
Abbie is a sought-after thought leader, Forbes Australia Contributor, and LinkedIn Top Voice and Sales Beacon influencer.
Her background in Business Management, Positive Psychology, and Emotional Intelligence creates the perfect blend of business and personal development for your teams.