Cutting through the maze to get results


We’re a small team of highly experienced and passionate sales experts that work collaboratively with small businesses to leading multinationals to achieve exceptional results.

Sales Redefined in a nutshell:

  • We redefine sales with a fresh and authentic approach that is true to your brand
  • Our focus is to get quick results with practical approaches that are proven to work in the real world
  • We collaborate with you to build scalable and repeatable high converting sales strategies
  • We leverage proven neuroscience and emotional intelligence techniques to build high performance sales teams
  • We help you to achieve profitable and sustainable sales growth

What we do?

  • Sales mentoring and consulting
  • Sales workshops and enablement
  • Online courses
  • Keynote speaking

We operate in a fast paced environment therefore our content is continuously refreshed based on the latest research to keep you ahead of the pack. We know that each of our clients have different needs, therefore everything we do is tailored to your business. We do not provide generic content and training.

Proud to work with Australian businesses

“I engaged Abbie for sales strategy and execution for my business. Within a few days Abbie had outlined a sales strategy and within a week we had begun executing on the actions.

She has an ability to translate business goals into actionable activities. Rather than focus on the theories of selling, her approach is tactical and results orientated. I would recommend her to business owners looking to increase sales.”

Monica Brewer, CEO, She Business

Proud to work with Australian businesses

“As the National Sales Manager at IBM. Abbie led and motivated her sales team, taking them to consistent high performing sales group delivering on or above target every quarter.”

Tony Smith, IBM

Proud to work with Australian businesses

“Abbie, is one of the most impressive professionals I have come across in my career. Her combination of sheer determination to get the outcome she desires along with true innovative thinking and ability to motivate others to achieve inspirational goals makes her an asset to any organization she works with.”

Lee Allcorn, IBM

Proud to work with Australian businesses

“I have helped thousands of business owners all over the world and in the process been able to meet many other business leaders and experts. I have seen what Abbie White is doing for her clients and the fact that she walks the talk. She will help you to get your sales practice to align with the current trends as opposed to most business who still use antiquated techinques and will help you increase the performance of anyone involved in selling as this is a consistent problems for a lot of businesses where they struggle to find the right people or to have consistent results and conversions.”

Fabrice Beillard, CEO, Australia Business Coaching

Proud to work with Australian businesses

“Our audience of small business owners and operators was very receptive to her style and content which encouraged interaction and excellent workshop outcomes.”

John Whelan

Free Download: Quick & Authentic Ways to Increase Sales



Be empowered with ‘Quick and Authentic Ways to Increase Your Sales’.

This eBook will equip you with highly practical sales strategies you can implement immediately to get results in your business.

Click here to download free now.

Got a question?

Contact us