We’re making the future of sales, growth, & AI highly practical.
We’re a sales transformation company with a knack for uncovering trapped growth potential in your business.
We’re lean and light on our feet, with extensive expertise across various industries from IT, SaaS, Financial Services, Retail, Fitness, Health, Recruitment, Franchises, and more!
If you are ready to embrace a growth mindset for positive disruption,
create a proactive, high-performance team,
and discover the sales and GTM strategies used by the most successful businesses today…
You’re in the right place.
WHAT WE DO
We’re a bit fierce about high performance sales & go-to-market.
THE REV UP SYSTEM
9 world-class experts. Live + AI-personalised learning. REAL results.
The REV UP System is an actionable revenue enablement certification for future-ready businesses, designed to enable your teams to thrive in an AI-powered, disruptive market. The waitlist is now open for our 2026 intake!
CONFERENCE KEYNOTE SPEAKING
Our CEO, Abbie White, is Australia’s leading keynote speaker on sales and growth-execution in the AI age.
She bridges the knowing–doing gap, driving behavioural change and delivering same-day impact, with clients achieving record-breaking months thanks to her strategies.
SALES & REVENUE ENABLEMENT
Whatever your job title, sales is (and always will be!) vital to your role.
We’ll work alongside you and your team to dislodge what’s stuck, look into the future of sales, and then develop high-performance sales habits.
SALES STRATEGY & CONSULTING
Get the eyes, brains, and resources you need to redefine your sales, growth, and go-to-market strategy so it’s aligned with the most immediate opportunities.
We work efficiently with an incisive focus on getting conversions with maximum ROI. Our strategies are simple to execute and specifically tailored to your culture, capability, and growth objectives.
Where our values meet your sales & growth
Embracing Change & Positive Disruption
We believe in continuous improvement to be 1% better than we were yesterday.
Start small, start now!
Real Results
We raise the bar and make it happen. We test and test again to see what REALLY gets results. ROI runs in our blood.
Accountability
We believe in ultimate responsibility and accountability for everything we do.
Integrity
Without integrity we have no business.
This is a non-negotiable for us.
To say I was impressed is an under-statement. Sales Redefined’s customised program was highly engaging and immensely valuable.
Sales Redefined genuinely understood how we operate and what we aim to achieve. Their session resonated and challenged us to approach our work differently.
Sales Redefined’s enablement is insightful and easy to implement almost immediately. I can see evidence of the training in so much of what we do now.
OUR FOUNDER
Meet Abbie White
Abbie specialises in turning strategy into results.
Her mission? To enable sales, marketing and revenue-generating teams to align, adapt and execute in the fast-changing AI age.
From corporates to franchise networks, professional services to partner ecosystems, Abbie makes growth actionable and achievable.
She founded Sales Redefined to raise the bar on sales and growth, ditch outdated tactics, and make revenue growth achievable. As CEO, she’s helped clients unlock $500M+ in revenue, 2000%+ ROI, & multimillion-dollar outcomes.
A LinkedIn Top Voice, Abbie is trusted by ASX 200 and Fortune 500 businesses including CBA, Telstra, Deloitte Digital and IBM. She is the host of the REV UP Rebellion podcast and has been featured in the likes of Forbes Australia and CEO Magazine.