There is a crossroads in sales:
It’s now evolution or extinction
REDEFINING SALES FOR THE DIGITAL AGE
Choose evolution with us.
We’re a sales transformation company on a mission to redefine your sales in the digital and AI age.
We’re breaking down silos and charting the future of sales and AI to deliver greater growth and ROI.
Our strengths are aligning your revenue-generating teams and developing your teams’ skills with highly practical and actionable learning.
We’re a bit fierce about actualising
high-performance sales.
And this is how we do it.
SALES & REVENUE ENABLEMENT
Whatever your job title, sales is (and always will be!) vital to your role. We work alongside you and your team to explore, dislodge what’s stuck, look into the future of sales, and then develop high performance sales habits.
We have first-hand B2B sales, growth, and go-to-market experience—we enable from a strong standpoint of trial, error and continuous improvement that has generated outstanding results over years. We’re acutely aware of the daily demands on your revenue-generating teams, so you’ll find our enablement process is realistic and suited to your needs.
CONFERENCE KEYNOTE SPEAKING
Our CEO, Abbie White, is one of the most sought-after keynote speakers on sales, growth, and go-to-market strategies.
We’ve helped hundreds of businesses across various industries—from IT, Financial Services, Retail, Fitness, Health, and more—authentically grow their sales and revenue.
Get the lay of the land of changing buyer preferences, the latest tools and strategies, and the realities of today’s market. Unpack how you can evolve and embrace the future of sales and AI to gain a competitive advantage.
Sales Strategy
Get the eyes, brains, and resources you need to redefine your sales, growth, and go-to-market strategy so it’s aligned with the most immediate opportunities.
We work efficiently with an incisive focus on getting conversions with maximum ROI. We’ll help you integrate and adapt seamlessly to the age of digital and AI without disregarding the crucial need for direct customer conversation. Our strategies are simple to execute and specifically tailored to your culture, capability, and growth objectives.
Where our values meet your sales & growth
Embracing Change & Positive Disruption
We believe in continuous improvement to be 1% better than we were yesterday.
Start small, start now!
Real Results
We raise the bar and make it happen.
ROI runs in our blood and our love language is results.
Accountability
We believe in ultimate responsibility and accountability for everything we do.
Integrity
Without integrity we have no business.
This is a non-negotiable for us.
Are you ready to step into the future of sales?
Spend 15 (free) virtual minutes with us.
If you think there could be an opportunity to work together, we’d love to have a 15-minute chat to you and see if we’re a fit!
Meet Our Founder,
Abbie White
Abbie White is one of the most sought after experts on sales, growth, and go-to-market. She specialises in actionable approaches to future-proof your business now.
Prior to founding Sales Redefined, she was a Sales Leader at IBM, overseeing a $100M AUD business unit and transforming the performance of her team.
Abbie is a sought after thought leader, Forbes Australia Contributor, and LinkedIn Sales Insider. Her background in Business Management, Positive Psychology, and Emotional Intelligence creates the perfect blend of business and personal development for your teams.
