We’re making the future of sales, growth, & AI highly practical.
We’re a sales transformation company with a knack for uncovering trapped growth potential in your business.
We’re lean and light on our feet, with extensive expertise across various industries from IT, SaaS, Financial Services, Retail, Fitness, Health, Recruitment, Franchises, and more!
If you are ready to embrace a growth mindset for positive disruption, create a proactive, high-performance sales team, and discover the sales and GTM strategies used by the most successful businesses today…
You’re in the right place.
WHAT WE DO
We’re a bit fierce about high performance sales & go-to-market.
THE REV UP SYSTEM
9 world-class experts. Live + AI-personalised learning. REAL results.
The REV UP System is an actionable revenue enablement certification for future-ready businesses, designed to enable your teams to thrive in an AI-powered, disruptive market. The waitlist is now open for our FY26 intake!
CONFERENCE KEYNOTE SPEAKING
Our CEO, Abbie White, is one of the most sought-after keynote speakers on sales, growth, and go-to-market in the AI age.
Abbie has worked with hundreds of businesses, from small businesses to Fortune 500 companies. Her action-packed keynotes are tailored for each industry.
SALES & REVENUE ENABLEMENT
Whatever your job title, sales is (and always will be!) vital to your role.
We’ll work alongside you and your team to dislodge what’s stuck, look into the future of sales, and then develop high-performance sales habits.
SALES STRATEGY & CONSULTING
Get the eyes, brains, and resources you need to redefine your sales, growth, and go-to-market strategy so it’s aligned with the most immediate opportunities.
We work efficiently with an incisive focus on getting conversions with maximum ROI. Our strategies are simple to execute and specifically tailored to your culture, capability, and growth objectives.
Where our values meet your sales & growth
Embracing Change & Positive Disruption
We believe in continuous improvement to be 1% better than we were yesterday.
Start small, start now!
Real Results
We raise the bar and make it happen. We test and test again to see what REALLY gets results. ROI runs in our blood.
Accountability
We believe in ultimate responsibility and accountability for everything we do.
Integrity
Without integrity we have no business.
This is a non-negotiable for us.
To say I was impressed is an under-statement. Sales Redefined’s customised program was highly engaging and immensely valuable.
Sales Redefined genuinely understood how we operate and what we aim to achieve. Their session resonated and challenged us to approach our work differently.
Sales Redefined’s enablement is insightful and easy to implement almost immediately. I can see evidence of the training in so much of what we do now.
OUR FOUNDER
Meet Abbie White.
Where strategy meets execution in high-performance sales and GTM teams.
Abbie White is a keynote speaker and revenue strategist who transforms how commercial teams execute in the AI era.
Trusted by brands including CBA, Telstra, Deloitte Digital and IBM, she’s known for aligning sales and marketing, building high-performance GTM teams, and turning strategy into results.
Her ALIGN™ framework unites teams, while her execution-first approach bridges the knowing–doing gap.
As CEO of Sales Redefined, she’s helped unlock over $500M in revenue and delivered 2000%+ ROI campaigns.
A LinkedIn Top Voice and Forbes Contributor, Abbie delivers research-backed, tailored content with infectious energy – driving real change in the room, not just inspiration from the stage.