Highly Engaging & Energetic Speaker!

Abbie White is the Founder of Sales Redefined and one of Australia’s most dynamic and in-demand sales expert.

With over 15 experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $300M in sales, across a range of industries.

As a leader in the field of peak performance coaching and consulting, Abbie’s radically fresh approach is based on cutting edge developments in neuroscience and psychology. This means that while her strategies are astonishingly effective, they won’t require you to sell your soul.

To date, her tried-and-tested, authenticity-based sales success formula has helped supercharge the performance and profits of boutique Australian businesses, through to large multinationals.

Abbie is an expert at creating profound shifts in the performance of sales professionals, regardless of personality type or previous experience.

Her infectious energy and unique approach to ‘selling without selling’, works in synergy with your authentic self, so you’re able to actually enjoy the process of helping customers and clients make better decisions – even if until now you’ve been vehemently ‘sales averse’!

Prior to founding Sales Redefined, Abbie was appointed as National Sales Manager at IBM, where she managed a $100M AUD portfolio and successfully catapulted the ANZ region from the lowest to highest performing, globally.

Abbie holds a BSc Honors in Business Management and Diploma in Positive Psychology.

Abbie’s most popular speaking topics include:

  • Quick and Authentic Ways to Increase Your Sales
  • Psychology of Sales: The neuroscience and emotional intelligence behind high performance sales
  • How to increase sales without being ‘salesy’
  • Building high performance sales team
  • The habit of execution

Abbie is also able to tailor content for key note speaking opportunities and private workshops. For all enquiries please contact [email protected]

Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. We would gladly have Abbie back for another webinar or face to face presentation.

Rob Lockhart


We invited Abbie in to present to our VIP members to run a session on Sales Strategies. The women in the audience were all business owners and this topic was something they’d all been hungry to learn more about. Since Abbie presented at the three events, we’ve had countless women sharing with us how valuable the session was and that they’ve already started implementing some of the tangible tools and strategies they learnt during the session.

Business Chicks has now asked Abbie to come in and provide some hands on training with our sales team! A massive fan here of Abbie’s skills and absolutely divine nature!

Amber Kingsley

Business Chicks

Abbie has a strong sales and business development background and through her ability to coach and develop others was able to uplift the capability of those with who she worked. Abbie is passionate and enthusiastic and this comes through in how she approaches her work!

Somone Johns


Through Breakthrough4Business we source Leading Experts to speak on stage on important Small Business topics. Recently I had the pleasure of working with Abbie as a specialist on the topic of Sales. Not only did Abbie have a great depth of knowledge on the topic of Sales, she was also very engaging with the audience which created a wonderful environment for the 2 sessions that she did. I would highly recommend Abbie as a speaker at your next event as she is a true professional who will ‘WOW’ your audience

Steven Dixon


Ready to smash your revenue goals?

The sales performance strategies enabling ambitious Australian businesses to grow and thrive.


[email protected]

Suite 3, B6/49 Frenchs Forest Rd E, Frenchs Forest NSW 2086

1300 840 268

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