Highly Engaging & Energetic Speaker!

Abbie White is the Founder of Sales Redefined and one of Australia’s most dynamic and in-demand sales expert.

Abbie White is the Founder of Sales Redefined and one of Australia’s most dynamic sales experts. With over 15 experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $300M in sales, across a range of industries.

Abbie’s radically fresh approach is based on modern approaches to sales including, online lead generation (sales funnels), high performance sales and emotional intelligence for sales.

To date, her tried-and-tested, authenticity-based sales success formula has helped supercharge the performance and profits of boutique Australian businesses, through to large multinationals.

Abbie is an expert at creating profound shifts in the performance of sales professionals, regardless of personality type or previous experience. Her infectious energy and unique approach will give your team the tools they need to be successful.

Prior to founding Sales Redefined, Abbie was appointed as National Sales Manager at IBM, where she managed a $100M AUD portfolio and successfully catapulted the ANZ region from the lowest to highest performing.

Abbie holds a BSc Honors in Business Management, Diploma in Positive Psychology and is accredited in MSCEIT Emotional Intelligence Test.

Abbie’s most popular speaking topics include:

  • Quick and Authentic Ways to Increase Your Sales
  • Psychology of Sales: The neuroscience and emotional intelligence behind high performance sales
  • How to generate and convert leads online
  • Building high performance sales teams
  • The habit of execution

Abbie is also able to tailor content for key note speaking opportunities and private workshops. For all enquiries please contact [email protected]

Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. We would gladly have Abbie back for another webinar or face to face presentation.
Rob Lockhart


Abbie White is a force. Her presentation style is so engaging, informative and fun and she transcends any limitations posed by delivery in the virtual world. Her recent Masterclass for Business Chicks – How to influence clients and keep sales happening, was delivered to hundreds of hundred of women in our community with huge success. Abbie makes every viewer feel like she is uniquely talking to them and receiving a deep and tangible learning experience. We always get so much feedback on Abbie’s work with us and demand from the community that we bring her back time and time again! Which we love to do. Abbie is a true leader in her field, a thought leader for our times and the execution master.

Olivia Ruello

Business Chicks

Abbie has a strong sales and business development background and through her ability to coach and develop others was able to uplift the capability of those with who she worked. Abbie is passionate and enthusiastic and this comes through in how she approaches her work!
Somone Johns


Through Breakthrough4Business we source Leading Experts to speak on stage on important Small Business topics. Recently I had the pleasure of working with Abbie as a specialist on the topic of Sales. Not only did Abbie have a great depth of knowledge on the topic of Sales, she was also very engaging with the audience which created a wonderful environment for the 2 sessions that she did. I would highly recommend Abbie as a speaker at your next event as she is a true professional who will ‘WOW’ your audience
Steven Dixon


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The sales performance strategies enabling ambitious Australian businesses to grow and thrive.


[email protected]

Suite 3, B6/49 Frenchs Forest Rd E, Frenchs Forest NSW 2086

1300 840 268


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