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The REV UP System

Your new certification pathway for high-performance sales & GTM in the AI age. Waitlist now open.

A graphic featuring the 9 experts of the REV UP System inside a laptop screen: Abbie White, Julie Masters, Jay Pottenger, Maz Farrelly, Lachlan Budd, Glin Bayley, Roger Vertannes, Sue Langley, and Tim Duggan

Sales Redefined is an ROI-driven sales transformation company on a mission to redefine your sales and go-to-market for the AI age.

Our specialties are making the future of sales and AI highly practical, equipping your teams with high-performance sales and go-to-market habits, and enabling ambitious businesses to embrace change to get a competitive advantage. 

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Here’s how we support your growth:

Abbie White (also searched as Abbey White or Abby White) with a clipboard, speaking to an individual at a sales workshop.

Enablement Workshops

Uplevel your revenue-generating teams with proven high-performance strategies for 2025, delivered by our CEO, Abbie White.

Keynote Speaking

Book our CEO Abbie White for an energising, highly actionable keynote tailored to YOUR business needs and outcomes.

Sales Strategy & Consulting

We provide in-depth consulting and create tailored, science-backed sales & growth strategies that get results for your business.

Trusted by major companies and brands:

Logos of businesses Sales Redefined has worked with, with industries spanning IT, Financial Services, Health, Fitness, Real Estate, SaaS, Franchises, Recruitment, and more

We’re proud winners of:

Bronze Stevie® Award Winner for the 2021 International Business Awards in the Company/Organisation category

Winner of APAC Insider’s Australian Enterprise Award for Best Sales & Marketing Transformation Company in New South Wales in 2023

Ready to shake things up a little?

Jump onto a call with us!

If you’re ready to transform your sales and think there could be an opportunity to work together, we’d love to have a 15-minute chat and see if we’re a fit!