Highly Engaging & Energetic Speaker!


Abbie White is the Founder of Sales Redefined, she is ridiculously passionate about empowering businesses to authentically increase their sales and get exceptional results. She works with Small Businesses to Australia’s leading corporates to achieve phenomenal success and millions in sales.

Abbie’s mission is to break down the barriers to sales by ditching outdated cliché ‘salesy’ tactics and applying highly practical proven sales strategies. Her speaking style is energetic and highly engaging, she ensures everyone in the room leaves inspired to take immediate action.

Abbie has more than a decade’s experience in sales and sales management with a strong proven record.

Prior to founding Sales Redefined, Abbie was the National Sales Manager at IBM and managed a $100M AUD portfolio, taking the ANZ region from the lowest to highest performing region globally.

Popular speaking topics: 

  • Quick and Authentic Ways to Increase Your Sales
  • Psychology of Sales: The neuroscience and emotional intelligence behind high performance sales
  • How to increase sales without being ‘salesy’
  • Building high performance sales teams

“Through Breakthrough4Business we source Leading Experts to speak on stage on important Small Business topics. Recently I had the pleasure of working with Abbie as a specialist on the topic of Sales. Not only did Abbie have a great depth of knowledge on the topic of Sales, she was also very engaging with the audience which created a wonderful environment for the 2 sessions that she did. I would highly recommend Abbie as a speaker at your next event as she is a true professional who will ‘WOW’ your audience”

(Steven Dixon, CEO Breakthrough4Business)

“Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. Abbie is also well organised and made the organisation and the event very easy to run. We would gladly have Abbie back for another webinar or face to face presentation.” (Rob Lockhart, Westpac)

“Abbie was a speaker at our SHE Business Collaboration event. Abbie provided a wealth of practical steps to help our community of business owners to grow their sales.  Abbie’s style is very passionate and engaging, our community walked away inspired to take action.   I would not hesitate to ask Abbie to speak again in the future. I would highly recommend Abbie as a speaker.”

(Monica Brewer, CEO She Business)