Meet the Founder

Meet Abbie, Founder of Sales Redefined


Abbie White is the Founder of Sales Redefined and one of Australia’s most dynamic and in-demand sales expert. With over 15 experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $300M in sales, across a range of industries.
As a leader in the field of peak performance coaching and consulting, Abbie’s radically fresh approach is based on cutting edge developments in neuroscience and psychology. This means that while her strategies are astonishingly effective, they won’t require you to sell your soul.
To date, her tried-and-tested, authenticity-based sales success formula has helped supercharge the performance and profits of boutique Australian businesses, through to large multinationals.
Abbie is an expert at creating profound shifts in the performance of sales professionals, regardless of personality type or previous experience. Her infectious energy and unique approach to ‘selling without selling’, works in synergy with your authentic self, so you’re able to actually enjoy the process of helping customers and clients make better decisions – even if until now you’ve been vehemently ‘sales averse’!
Prior to founding Sales Redefined, Abbie was appointed as National Sales Manager at IBM, where she managed a $100M AUD portfolio and successfully catapulted the ANZ region from the lowest to highest performing, globally.
Abbie holds a BSc Honors in Business Management and Diploma in Positive Psychology.
Abbie is relentless in her pursuit of your success.

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Tell us your biggest sales challenge, and we will give the recommended next steps

Working with Sales Redefined

 “Sales Redefined brings a fresh perspective into selling. They identify, pitfalls, wins, tips and tricks to increase sales through her experience. Her enthusiasm and passion shows through and is highly motivating”

“I engaged Sales Redefined for sales strategy and execution for my business. Within a few days they had outlined a sales strategy and within a week we had begun executing on the actions.  Abbie has an ability to translate business goals into actionable activities.  Rather than focus on the theories of selling, her approach is tactical and results orientated..” (Monica Brewer, CEO SHE Business)

“I have helped thousands of business owners all over the world and in the process been able to meet many othre business leaders and experts. I have seen what Abbie White is doing for her clients and the fact that she walks the talk. She will help you to get your sales practice to align with the current trends as opposed to most business who still use antiquated techinques and will help you increase the performance of anyone involved in selling as this is a consistent problems for a lot of businesses where they struggle to find the right people or to have consistent results and conversions.” (Fabrice BEILLARD – CEO – Australia Business Coaching)

Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. Abbie is also well organised and made the organisation and the event very easy to run. We would gladly have Abbie back for another webinar or face to face presentation.” (Rob Lockhart, Westpac)

“I have had the pleasure of working with Sales Redefined in relation to sales for my online community Blisspot. Every moment of working with Abbie was a pleasure due to her high energy and genuine enthusiasm. Abbie is extremely professional with the ability to take your company to the next level in terms of sales, due to her in-depth knowledge and experience. Her insights are invaluable when it comes to maximising company sales. Abbie actually even makes the sales process fun, as she teaches you how to define your target audience and deliver your products in a way that best suits your market. We are so grateful to have Abbie as part of the extended Blisspot Team and look forward to our ongoing collaboration” (Deborah Fairfull, Blisspot Founder).

As the National Sales Manager at IBM, Abbie led and motivated her sales, taking them to consistent high performing sales group delivering on or above target every quarter.

Abbie White is a Powerhouse

Abbie, is one of the most impressive professionals I have come across in my career. Her combination of sheer determination to get the outcome she desires along with true innovative thinking and ability to motivate others to achieve inspirational goals makes her an asset to any organization she works for or with.” (Lee Allcorn, IBM)

“Abbie your enthusiasm is contagious and advice invaluable”

“I loved the workshop as it numerous activities that I could take action as soon as I returned to my office. I would recommend the workshop to anyone who doesn’t want to sound salesy.”

“Far from a lecture, the session gave me an achievable action plan I can implement today. If you’re hesitating about signing up, just do it. You won’t regret it.”

Schedule a FREE 15 minute call with us

Tell us your biggest sales challenge, and we will give the recommended next steps

Got a question?

Contact me