Meet the Founder

Meet the Founder

Meet Abbie, Founder of Sales Redefined

Abbie White is the Founder of Sales Redefined and one of Australia’s most dynamic and in-demand sales expert. With over 15 experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $300M in sales, across a range of industries.

As a leader in the field of peak performance coaching and consulting, Abbie’s radically fresh approach is based on cutting edge developments in neuroscience and psychology. This means that while her strategies are astonishingly effective, they won’t require you to sell your soul.

To date, her tried-and-tested, authenticity-based sales success formula has helped supercharge the performance and profits of boutique Australian businesses, through to large multinationals.

Abbie is an expert at creating profound shifts in the performance of sales professionals, regardless of personality type or previous experience. Her infectious energy and unique approach to ‘selling without selling’, works in synergy with your authentic self, so you’re able to actually enjoy the process of helping customers and clients make better decisions – even if until now you’ve been vehemently ‘sales averse’!

Prior to founding Sales Redefined, Abbie was appointed as National Sales Manager at IBM, where she managed a $100M AUD portfolio and successfully catapulted the ANZ region from the lowest to highest performing, globally.
Abbie holds a BSc Honors in Business Management, Diploma in Positive Psychology and is also a certified MSCEIT practitioner. The latter enables her to complement her sales training with abilities-based, emotional intelligence testing. This can assist you in gaining unprecedented insights about your sales team’s EQ, in order to help you further enhance their success.

Abbie is relentless in her pursuit of your success.

Book Abbie as a Keynote speaker

If you’re looking for an energetic and engaging speaker that will inspire your team into Abbie contact us to discuss your requirements.

Ready to smash your revenue goals?

The sales performance strategies enabling ambitious Australian businesses to grow and thrive.


[email protected]

Suite 3, B6/49 Frenchs Forest Rd E, Frenchs Forest NSW 2086

1300 840 268

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