Meet the Founder
Meet Abbie, Founder of Sales Redefined
Abbie White is the Founder of Sales Redefined and The Execution Zone. She is one of Australia’s most dynamic and in-demand sales and execution experts. With over 15 years’ experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $300M in sales, across a range of industries.
As a leader in the field of high-performance sales, Abbie’s radically fresh approach is based on cutting edge developments in neuroscience and psychology. This means that while her strategies are astonishingly effective, they won’t require you to sell your soul.
To date, her tried-and-tested, authenticity-based sales success formula has helped supercharge the performance and profits of hundreds of Australian businesses, from boutique professional services firms, through to large multinationals.
Abbie’s passion for results has led to an obsession for execution and the launch of The Execution Zone. Abbie enables businesses to adopt proven execution methodologies and embed positive proactive habits to take teams from reactive to proactive.
Abbie is an expert at creating profound shifts in the performance of professionals, regardless of personality type or previous experience. Her infectious energy and unique approach to ‘selling without selling’, works in synergy with your authentic self, so you’re able to actually enjoy the process of helping customers and clients make better decisions – even if until now you’ve been vehemently ‘sales averse’!
Prior to founding Sales Redefined, Abbie was appointed as National Sales Manager at IBM, where she managed a $100M AUD portfolio and successfully catapulted the ANZ region from the lowest to highest performing, globally.
Abbie holds a BSc Honors in Business Management, Diploma in Positive Psychology and is also a certified MSCEIT practitioner. The latter enables her to complement her sales enablement with abilities-based, emotional intelligence testing. This can assist you in gaining unprecedented insights about your sales team’s EQ, in order to help you further enhance their success.
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The sales performance strategies enabling ambitious Australian businesses to grow and thrive.