Everyone wants and needs growth but in a highly competitive and noisy market, simply growing just ain’t going to cut the mustard! You and your business need to rise above your rivals. You need Hypergrowth!
It sounds like some kind of superhero. Well actually, that’s exactly what it is.
Hypergrowth can (and will) save your business from slogging it against your competition to standing with the giants! It sounds complex but Hypergrowth can be as simple as executing the basics extremely well, having a watertight plan in place and taking aligned action.
Many ambitious business owners believe that in order to drive Hypergrowth for business, they need to enter new markets, launch a new product or service or throw wads of cash into marketing. But before we go and jump in bed with a new idea, new target audience or go and set our wallets on fire, I have some winning nuggets share. If we ensure the basics of the business are impenetrable, I can almost guarantee growth will be yours to have and to hold. What’s more, with the basics in place, Hypergrowth can happen really quickly!
So with that in mind, we thought we’d share one of the steps for achieving Hypergrowth; aligned action!
Many businesses don’t have a plan in place on how they will achieve their goals. I don’t mean a business plan that is pages long and never read. I mean a highly actionable plan of activities that will deliver hypergrowth.
Aligned action is about taking immediate action in the direction of the end goal. It’s not random; it’s highly focused and purposeful. The trick here is to identify your ‘sprints’ and ‘marathons.’ Sprints are the tactical opportunities that deliver quick wins and address the ‘low hanging fruit’ in your business. The sprints must be aligned with the company direction and take you a step closer to your long-term goals (‘marathons’). Don’t worry, no running shoes required!
Tip: As the authors of ‘The 4 Disciplines of Execution’ researched, having two or three goals in place is optimal. As a self-confessed “shiny toy syndrome” sufferer who gets excited by new things, I can empathise with how challenging it is to focus. However, I recommend prioritising two or three sprints and marathons to maximise both short term and long term opportunities.
What are your sprints and marathons for this quarter?