About Sales Redefined

Potent sales strategy and ‘hands-on’ tactical support to crush your revenue goals

There are no prizes for second place in sales. And in today’s competitive marketplace, staying in the winner’s circle requires a watertight strategy, fail-proof plan for execution and the latest intel on sales. This is where we can help.

At Sales Redefined, our team of experts have a proven track record of rapidly achieving breakthrough sales success for businesses of all sizes, across all industries. Our approach interweaves the latest findings from the fields of neuroscience and emotional intelligence, so you can staying true to your brand, while selling in a way that feels fun and fully authentic.

Whether you’re a multinational with aggressive targets, or a boutique services provider looking to scale, we’ll use our years of expertise and innovative approach, to design a strategic blueprint for rapid sales success.

We’ll help you chart a clear and realistic path to your most audacious goals by breaking them down into achievable chunks, while simultaneously identifying quick wins and pitfalls to avoid.

We’ll also work with you to ensure your business has the necessary components in place to leap into action and execute, so nothing stands in the way between you and a tsunami of new sales.

Our sales experts can unleash the power of your business’ sales function through;

  • Sales strategy consulting
  • ‘Done-for-you’ integrated sales and marketing campaigns to generate & nurture leads,
  • Hands-on assistance with implementation,
  • Sales mentoring and enablement
  • Keynote speaking

If you’ve ever felt self-conscious about selling or experienced other blocks to your sales success, don’t struggle anymore. Armed with a clear plan, our support and unshakable confidence in your ability to take action, you’ll discover a new authentic way to sell that feels natural and fun.

What’s the word on the street about Sales Redefined?

“There is no doubt, Sales Redefined (SR) is driven to achieve results for their clients. Abbie and her team leave nothing to chance and are consistently focused on quality solutions to achieve the required outcome. SR’s communications are comprehensive, considered with recommendations & strategies that add value and growth for BIFW.” 

Louise Jones, BIFW

“Sales Redefined’s approach is collaborative, practical and action orientated. Our team felt empowered as they took away a highly practical and results-driven plan. Sales Redefined bring a wealth of expertise and current thinking on modern sales practices. We will be engaging Sales Redefined further and would highly recommend to other businesses.”

Sally Carr, Expert 360

“Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. We would gladly have Abbie back for another webinar or face to face presentation.”

Rob Lockhart, Westpac

“Abbie has a strong sales and business development background and through her ability to coach and develop others was able to uplift the capability of those with who she worked. Abbie is passionate and enthusiastic and this comes through in how she approaches her work!”

Somone Johns, Telstra

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FREE eBook

Quick and Authentic Ways to Increase Your Sales

Be empowered with ‘Quick and Authentic Ways to Increase Your Sales.’

This highly practical eBook provides several strategies you can implement immediately to get results in your business.

Click here to download free now.


What’s the word on the street…

 “Sales Redefined brings a fresh perspective into selling. They identify, pitfalls, wins, tips and tricks to increase sales through her experience. Her enthusiasm and passion shows through and is highly motivating”

“I engaged Sales Redefined for sales strategy and execution for my business. Within a few days they had outlined a sales strategy and within a week we had begun executing on the actions.  Abbie has an ability to translate business goals into actionable activities.  Rather than focus on the theories of selling, her approach is tactical and results orientated..” (Monica Brewer, CEO SHE Business)

“I have helped thousands of business owners all over the world and in the process been able to meet many othre business leaders and experts. I have seen what Abbie White is doing for her clients and the fact that she walks the talk. She will help you to get your sales practice to align with the current trends as opposed to most business who still use antiquated techinques and will help you increase the performance of anyone involved in selling as this is a consistent problems for a lot of businesses where they struggle to find the right people or to have consistent results and conversions.” (Fabrice BEILLARD – CEO – Australia Business Coaching)

Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. Abbie is also well organised and made the organisation and the event very easy to run. We would gladly have Abbie back for another webinar or face to face presentation.” (Rob Lockhart, Westpac)

“I have had the pleasure of working with Sales Redefined in relation to sales for my online community Blisspot. Every moment of working with Abbie was a pleasure due to her high energy and genuine enthusiasm. Abbie is extremely professional with the ability to take your company to the next level in terms of sales, due to her in-depth knowledge and experience. Her insights are invaluable when it comes to maximising company sales. Abbie actually even makes the sales process fun, as she teaches you how to define your target audience and deliver your products in a way that best suits your market. We are so grateful to have Abbie as part of the extended Blisspot Team and look forward to our ongoing collaboration” (Deborah Fairfull, Blisspot Founder).

As the National Sales Manager at IBM, Abbie led and motivated her sales, taking them to consistent high performing sales group delivering on or above target every quarter.

Abbie White is a Powerhouse

Abbie, is one of the most impressive professionals I have come across in my career. Her combination of sheer determination to get the outcome she desires along with true innovative thinking and ability to motivate others to achieve inspirational goals makes her an asset to any organization she works for or with.” (Lee Allcorn, IBM)

“Abbie your enthusiasm is contagious and advice invaluable”

“I loved the workshop as it numerous activities that I could take action as soon as I returned to my office. I would recommend the workshop to anyone who doesn’t want to sound salesy.”

“Far from a lecture, the session gave me an achievable action plan I can implement today. If you’re hesitating about signing up, just do it. You won’t regret it.”

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