Smash your revenue goals with our potent sales strategies and hands-on tactical support

There are no prizes for second place in sales. In today’s competitive marketplace, staying in the winner’s circle requires a watertight strategy, a fail-proof plan for execution and the latest intel on sales. This is where we can help.

Our highly experienced team have a proven record in quickly achieving breakthrough sales success for our clients. Our tailored approach means we can design a complete strategic solution that integrates seamlessly with your business

We’ll help you chart a clear and realistic path to your most ambitious goals by breaking them down into achievable chunks. This way we can identify the quick wins that offer tangible value while simultaneously developing your long-term competitive advantage.   

We’ll also stay with you during the execution phase providing highly practical, hands-on assistance.

Together, we’ll work through the findings and evolve the strategy keeping you ahead of the competition and on-track to achieve your highest sales growth and performance goals.
Our specialist areas include:

  • High performance sales 
  • Sales funnels (lead generation)
  • Emotional intelligence for sales
With us ensuring your business has the necessary components in place, you’ll be ready to leap into action and execute with nothing standing in the way between you and a tsunami of new sales.

7 Must-Do Steps to ensure  your sales rep is a high performer

On a daily basis, we see the same people not getting the best value out of their sales teams because they haven’t set them up for success. Before hiring your next sales rep, download our 7 must-do steps to ensure your sales rep is a high performer.

Who we work with

Whilst we work across a diverse range of businesses our core focus is:
Enabling you to develop an online sales funnel to turbocharge your lead generation.

Elevating junior and intermediate sales teams into high performance sales teams


Working with customer facing professionals who are not in a tradition “sales role” but are in the best position to influence sales

Our sales experts can unleash the power of your
business’ sales function through

Virtual Sales Director

Outsource to build a high-performance sales team and create a winning sales culture.

Sales Consulting & Enablement

Highly practical sales strategies with hands-on assistance for execution to deliver exceptional results.

Done for you

Integrated sales and marketing campaigns to generate and nurture leads for your business.

Keynote Speaking

Inject infectious energy to your next event and learn how to ‘sell without selling’.

If you’ve ever felt self-conscious about selling or experienced other blocks to your sales success, don’t struggle anymore. Armed with a clear plan, our support and unshakable confidence in your ability to take action, you’ll discover a new authentic way to sell that feels natural and fun.

Our values which we live and breathe

Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. We would gladly have Abbie back for another webinar or face to face presentation.
Rob Lockhart


There is no doubt, Sales Redefined (SR) is driven to achieve results for their clients. Abbie and her team leave nothing to chance and are consistently focused on quality solutions to achieve the required outcome. SR’s communications are comprehensive, considered with recommendations & strategies that add value and growth for BIFW.
Louise Jones

Business Insurance for Women

Abbie has a strong sales and business development background and through her ability to coach and develop others was able to uplift the capability of those with who she worked. Abbie is passionate and enthusiastic and this comes through in how she approaches her work!
Somone Johns


Sales Redefined’s approach is collaborative, practical and action orientated. Our team felt empowered as they took away a highly practical and results-driven plan. Sales Redefined bring a wealth of expertise and current thinking on modern sales practices. We will be engaging Sales Redefined further and would highly recommend to other businesses.
Sally Carr

Expert 360

Ready to smash your revenue goals?

The sales performance strategies enabling ambitious Australian businesses to grow and thrive.


[email protected]

Suite 3, B6/49 Frenchs Forest Rd E, Frenchs Forest NSW 2086

1300 840 268


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