Sales Campaigns

If you’ve tried and failed with lead generation via traditional marketing agencies, we hear you, so have we!

In all honesty, it was by pure accident that we began helping businesses with integrated sales and marketing campaigns.

Our sales consultancy clients would often mention that they had budget for lead generation campaigns but they were unsure of how and where to invest after their many failed escapades with agency land. They had lost faith in the ability of agencies to generate ROI (as had we!) and so our business offering expanded!

The lead generation component of the sales strategy is critical, hence why we had to start doing it ourselves. We leveraged all of our learnings from creating high converting campaigns in our own business to do this for our clients.

However, there are a couple of twists to how we work:

Our team, first and foremost, have specialised sales backgrounds and have learned the tricks of the trade of marketing, therefore we approach every campaign with a sales hat on!

We take on selective campaigns where we use a strategic, integrated sales and marketing approach which we know will get results.


We don’t take on one-hit-wonder campaigns as they unfortunately, don’t work and we won’t get the results for you!


We closely monitor the performance of campaigns to optimise and tweak as we go, to maximise results. No set and forget here! If a campaign is not performing, we fix it!


We don’t just do things the old school way, we incorporate the best of the old and fuse with the new to embrace digital sales funnels, social media and online lead generation

At the moment, our most popular campaign requests are for lead generation via webinars and online platforms. These lead generation campaigns act as a virtual sales assistant to your sales team and provide them with new fresh leads for their pipeline.

Our superpowers are:

Results orientated team with a sales hat on first

Integrated sales & marketing campaigns

Online lead generation campaigns

If you think this sounds right up your street, contact us for a free 30-minute consultation. We will give you honest feedback on whether we are the right fit to help or point you in the right direction with our recommendations.


We recently engaged with Sales Redefined to generate new customer opportunities for our sales team. We wanted to make good use of our vendor based funding and our own investments of time and money. After a number of lacklustre campaigns with some traditional marketing agencies, Sales Redefined helped us by finding the right contacts within our prospects to deliver net new leads to our business and a successful campaign. The fresh and engaging approach, quick and transparent process and interactive engagement, ensured that we not only delivered positive ROI to our vendor but ultimately onboarded new clients to our business.

We have now engaged Sales Redefined for further enablement for our team and I look forward to growing our business together.

Paulo Mpliokas

Co-Founder/Director, Olympus Technology

We’ve worked with Sales Redefined on lead generation campaigns and ongoing sales strategy. They’ve assisted Beachhead Group to execute tactical and strategic sales strategies which have delivered significant growth to our business. The team have a get it done attitude and are committed to actions not just plans. We have continued to work with Sales Redefined and would recommend them to any business looking to grow their sales.
Sean Boyd

Managing Director, Beachhead Group

Ready to smash your revenue goals?

The sales performance strategies enabling ambitious Australian businesses to grow and thrive.


[email protected]

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1300 840 268


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